name: Reprise FinOps
description: >
  FinOps Framework 1.0 FOCUS-aligned cost management guidance for Reprise enterprise
  demo automation platform usage. Reprise uses custom annual contract pricing with no
  usage-based billing; cost optimization focuses on seat utilization, demo volume
  efficiency, and contract negotiation leverage.
specificationVersion: "1.0"

vendor: Reprise
vendorUrl: https://www.reprise.com/
pricingModel: custom-annual-contract
billingCycle: annual
currency: USD

costAllocation:
  - dimension: team
    description: >
      Allocate Reprise subscription costs across sales, presales, and marketing teams
      based on number of seats provisioned per team and demo creation volume.
  - dimension: product-line
    description: >
      Attribute demo creation and sharing activity to specific product lines or
      business units to understand ROI per product area.
  - dimension: region
    description: >
      Allocate costs by geographic region for multinational organizations where
      presales and marketing teams operate independently.
  - dimension: campaign
    description: >
      Track demo engagement metrics by campaign or deal stage to calculate
      cost-per-demo and pipeline influence per dollar spent.

costOptimization:
  - practice: Seat Right-Sizing
    description: >
      Audit active users quarterly against contracted seat count. Remove or reassign
      seats for users who have not created or shared a demo in the past 90 days.
      Reprise pricing scales with user count, so eliminating unused seats at renewal
      is a primary cost lever.
    savings: medium

  - practice: Contract Negotiation at Renewal
    description: >
      Engage Reprise account management 90 days before contract renewal to negotiate
      pricing. Benchmark against competitor pricing (Navattic median ~$7,200/year,
      Reprise median ~$28,000/year) to leverage pricing discussions. Multi-year
      commitments typically yield 10-20% discounts.
    savings: high

  - practice: Module Scope Review
    description: >
      Evaluate which Reprise modules (Replay, Replicate, Data Injection, Reprise MCP)
      are actively used. Remove unused modules from the renewal contract scope to
      reduce total contract value.
    savings: medium

  - practice: Demo Library Rationalization
    description: >
      Audit the demo library for stale or duplicated demos. Consolidating demo assets
      reduces maintenance overhead and can justify smaller seat counts at renewal.
    savings: low

  - practice: ROI Measurement via Data API
    description: >
      Use the Reprise Data API to pull engagement data into CRM or BI tools and
      calculate pipeline influence per demo. Quantifying ROI strengthens internal
      budget justification and provides negotiation leverage with Reprise at renewal.
    savings: informational

budgeting:
  - category: Subscription
    description: Annual platform and seat license fee paid upfront or in installments
    estimatedAnnualMin: 10500
    estimatedAnnualMax: 100000
    currency: USD
    notes: >
      Median reported contract is ~$28,000/year. Enterprise contracts with large seat
      counts or full module suites can exceed $100,000/year.

  - category: Implementation
    description: Onboarding, training, and setup fees; may be included or quoted separately
    estimatedAnnualMin: 0
    estimatedAnnualMax: 15000
    currency: USD
    notes: >
      Implementation costs vary; some contracts include onboarding within the subscription
      fee. Dedicated Customer Success Managers are standard on enterprise tiers.

  - category: Integration Development
    description: Internal engineering time to build Data API integrations and data pipelines
    estimatedAnnualMin: 0
    estimatedAnnualMax: 20000
    currency: USD
    notes: >
      Cost depends on complexity of data warehouse integration and number of downstream
      platforms. Pre-built connectors for Salesforce, HubSpot, Marketo reduce this cost.

focusAlignment:
  - field: BilledCost
    mapping: Annual contract value invoiced by Reprise
  - field: EffectiveCost
    mapping: Contract value amortized across billing period (monthly cost = annual / 12)
  - field: ListUnitPrice
    mapping: Not applicable; Reprise does not publish list prices
  - field: PricingCategory
    mapping: Commitment-based (annual contract)
  - field: ServiceName
    mapping: Reprise Demo Automation Platform
  - field: ServiceSubcategory
    mapping: Sales Enablement / Demo Automation
  - field: ResourceId
    mapping: Reprise Organization ID (account identifier)
  - field: Tags
    mapping: team, product-line, region, campaign

statusPage: https://status.reprise.com/
pricingUrl: https://www.reprise.com/contact