specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: RevenueCat
providerId: revenuecat
created: '2026-07-01'
modified: '2026-07-01'
reconciled: true
tags:
- Subscriptions
- In-App Purchases
- Billing
- Mobile
- Entitlements
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of RevenueCat spend. RevenueCat's own cost is a percentage of the
  revenue it tracks rather than a per-API-call charge: $0 up to $2,500 monthly
  tracked revenue (MTR), then 1% of MTR above that on the Pro plan, 1% of
  conversions for Growth Tools, and negotiated volume discounts on Enterprise.
  Cost therefore scales with subscription revenue, so the primary FinOps levers
  are accurate revenue tracking configuration, entitlement hygiene, and
  Enterprise volume terms rather than request throttling.
notes: >-
  Percentage-of-tracked-revenue pricing means RevenueCat cost is a function of
  billed subscription revenue; verify MTR definition and any volume discounts
  during reconciliation.
sources:
- https://www.revenuecat.com/pricing/
- https://www.revenuecat.com/docs
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: RevenueCat
serviceCategory: Developer Tools
billingModel:
  pricingCategory: Usage-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
focusColumns:
  ServiceName: RevenueCat
  ServiceCategory: Developer Tools
  ProviderName: RevenueCat
  PublisherName: RevenueCat
  InvoiceIssuerName: RevenueCat
  BillingCurrency: USD
  ChargeCategory: Usage
  PricingCategory: Usage-Based
meters:
- name: monthly_tracked_revenue
  description: Subscription and purchase revenue RevenueCat tracks in a month; the billing base for the Pro plan.
  unit: usd
  aggregation: sum
  dimensions:
  - project
  - app
  - store
- name: pro_fee
  description: 1% fee on monthly tracked revenue above the $2,500 free allowance.
  unit: usd
  aggregation: sum
  dimensions:
  - project
- name: growth_tools_revenue
  description: Revenue from conversions attributed to RevenueCat paywalls and web-to-app funnels, billed at 1%.
  unit: usd
  aggregation: sum
  dimensions:
  - project
  - tool
- name: active_subscriptions
  description: Count of active subscriptions monitored, a driver of tracked revenue.
  unit: subscriptions
  aggregation: sum
  dimensions:
  - project
  - app
  - product
principles:
- name: Visibility
  description: Use RevenueCat Charts and the v2 API to attribute tracked revenue by project, app, product, and store.
- name: Allocation
  description: Separate projects/apps per product line so RevenueCat cost maps to internal cost centers and revenue streams.
- name: Optimization
  description: Keep tracking configuration accurate to avoid over-counting MTR; prune stale products/entitlements; negotiate Enterprise volume discounts as MTR grows.
- name: Accountability
  description: Assign an owner per project; reconcile the RevenueCat invoice against tracked revenue and store payouts monthly.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com