specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Reynolds and Reynolds
providerId: reynolds-reynolds
created: '2026-07-10'
modified: '2026-07-10'
reconciled: false
tags:
- Automotive
- DMS
- Reynolds Certified Interface
- RCI
- Gated Access
- Plans
description: >-
  Reynolds and Reynolds has no public, self-serve, or usage-based API pricing.
  Programmatic access to a dealer's Reynolds DMS is only available through the
  Reynolds Certified Interface (RCI) program, which is contract-based and
  gated by a certification process run by Reynolds Data Management. Terms and
  fees are governed by NDA and negotiated per partner; they are not published.
  Publicly reported (and dated) figures suggest a substantial one-time
  certification/participation fee plus recurring per-dealer ("rooftop") data
  fees - one forum account referenced a figure around $70K back in 2007, with
  the observation that participation is hard to justify below roughly 100
  rooftops. These figures are anecdotal, old, and under NDA; treat them as
  directional only. There is no free tier and no online sign-up.
notes: >-
  All plan entries below are honest placeholders reflecting a gated,
  contact-sales, NDA-covered commercial model. No per-unit rates are reconciled
  because Reynolds does not publish them. Contact Reynolds Data Management for
  current RCI terms.
sources:
- https://www.reyrey.com/partners/reynolds-certified-interface
- https://www.reyrey.com/company/reynolds-data-management
- https://forum.dealerrefresh.com/threads/rci-with-reynolds.1149/
plans:
- id: reynolds-rci-certification
  name: Reynolds Certified Interface (RCI) - Certification
  type: enterprise
  description: >-
    Required certification to become an approved RCI participant. Involves an
    application, technical/security review, and contract execution under NDA.
    Publicly reported as a multi-month process with a substantial one-time fee.
    Exact terms are not published.
  entries:
  - label: Certification / Participation Fee
    name: rci_certification_fee
    type: flat
    metric: contract
    limit: -1
    timeFrame: year
    geo: global
    unit: 1
    price: contact sales (NDA; not published)
    userMultiplied: false
  elements:
  - name: RCI Certification
  - name: Security and Technical Review
  - name: Secured Real-Time Bi-Directional Interface
- id: reynolds-rci-per-rooftop
  name: RCI Per-Dealer (Rooftop) Data Fees
  type: enterprise
  description: >-
    Recurring data-interface fees charged per participating dealership
    (rooftop) for the certified interface to that dealer's Reynolds DMS.
    Amounts are negotiated and NDA-covered; not published.
  entries:
  - label: Per-Rooftop Interface Fee
    name: rci_per_rooftop_fee
    type: flat
    metric: rooftop
    limit: -1
    timeFrame: month
    geo: global
    unit: 1
    price: contact sales (NDA; not published)
    userMultiplied: true
  elements:
  - name: Per-Dealer Data Interface
  - name: Real-Time Read and Write-Back
  - name: Reynolds Support and Supportability
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com