name: Rokt FinOps
description: Financial operations guidance for teams integrating with Rokt APIs. Because Rokt charges on a performance basis, cost management centers on monitoring conversion events, offer engagement rates, and API call volumes rather than seat or request counts.
url: https://www.rokt.com/products/product-overview
cost_drivers:
  - name: Engagement-based charges (Advertisers)
    description: Advertisers pay per customer engagement or conversion driven through Rokt placements. Costs scale with campaign reach and conversion volume.
  - name: Revenue share (Ecommerce Partners)
    description: Ecommerce partners receive a revenue share for each customer who engages with a Rokt offer on their confirmation or transaction page.
  - name: API overage risk
    description: Exceeding negotiated API rate limits can cause request failures (HTTP 429). Unexpected traffic spikes should be handled with exponential back-off and retry logic to avoid degraded integration performance.
recommendations:
  - Monitor the X-mp-rate-limit-percentage-used response header and alert at 80% threshold.
  - Cache OAuth 2.0 access tokens for the full 1-hour TTL to avoid unnecessary token-generation calls.
  - Attribute conversion events accurately via the Event API to ensure billing reconciliation is correct.
  - Review Query API (Reporting) data regularly to track campaign spend and revenue performance by account, campaign, and transaction segment.
  - Negotiate API rate limit tiers as part of your commercial agreement if integration volumes are expected to be high.
contact: https://www.rokt.com/contact/