{
  "lead_id": "bf1ada91-eecb-4f47-9bfa-1258bb1e0055",
  "type": "individual",
  "first_name": "Erlich",
  "last_name": "Bachman",
  "id": {
    "type": "id",
    "number": "6801015800084",
    "country": "ZA"
  },
  "email": "erlich@aviato.com",
  "cellphone": "+27821234567",
  "phone_other": null,
  "created_at": "2017-10-12T15:47:34.281Z",
  "app_data": {
    "company": "Aviato"
  },
  "created_by": {
    "owner_id": "00000000-0000-0000-0000-000000000001",
    "id": "420df14d-b09d-4d89-84a8-8e3118c9ca23",
    "type": "user"
  },
  "address": {
    "line_1": "5230 Penfield Avenue",
    "suburb": "Woodland Hills",
    "city": "Los Angeles",
    "country": "US",
    "area_code": "91364"
  }
}