{
  "policyholder_id": "bf1ada91-eecb-4f47-9bfa-1258bb1e0055",
  "type": "individual",
  "initials": "E",
  "first_name": "Erlich",
  "last_name": "Bachman",
  "id": {
    "type": "id",
    "number": "6801015800084",
    "country": "GB"
  },
  "date_of_birth": "19680101",
  "email": "erlich@piedpiper.com",
  "cellphone": "+27821234567",
  "phone_other": "+27124101337",
  "created_at": "2017-10-12T15:47:34.281Z",
  "app_data": {
    "company": "Pied Piper"
  },
  "created_by": {
    "id": "00000000-0000-0000-0000-000000000001",
    "type": "user"
  },
  "address": {
    "line_1": "5230 Penfield Avenue",
    "suburb": "Woodland Hills",
    "city": "Los Angeles",
    "country": "US",
    "area_code": "CA 91364"
  }
}