name: RTB House FinOps
description: Financial operations guidance for RTB House advertising campaigns. RTB House uses a dynamic Cost per Click (dCPC) pricing model with real-time bidding. Budget management and spend optimization are handled through the campaign management API and the client panel.
url: https://www.rtbhouse.com
pricingModel: Dynamic Cost per Click (dCPC)
billingApi:
  endpoint: /advertisers/{hash}/billing
  description: Retrieve billing information for a specific advertiser via the RTB House API v5
  url: https://api.panel.rtbhouse.com/v5/advertisers/{hash}/billing
costOptimization:
  - strategy: Deep Learning Bid Optimization
    description: RTB House uses proprietary deep learning algorithms to automatically optimize bids in real time, reducing wasted spend and improving ROI.
  - strategy: First-Party Data Activation
    description: Use first-party audience data to target high-intent users, improving conversion rates and lowering effective cost per acquisition.
  - strategy: Campaign Analytics Monitoring
    description: Use the statistics endpoints (rtb-stats, summary-stats, win-rate-stats, top-hosts-stats) to monitor campaign performance and adjust budgets accordingly.
  - strategy: Deduplication Tracking
    description: Use the rtb-deduplication-stats endpoint to avoid double-counting conversions and ensure accurate cost-per-conversion calculations.
apiEndpointsForFinOps:
  - path: /advertisers/{hash}/billing
    method: GET
    description: Retrieve billing data for an advertiser
  - path: /advertisers/{hash}/rtb-stats
    method: GET
    description: Detailed RTB performance statistics for spend analysis
  - path: /advertisers/{hash}/summary-stats
    method: GET
    description: Summary statistics for overall campaign cost and performance
  - path: /advertisers/{hash}/win-rate-stats
    method: GET
    description: Win rate statistics to understand bid competitiveness vs cost
  - path: /advertisers/{hash}/rate-cards
    method: GET
    description: Retrieve rate card data for pricing reference
notes: RTB House does not publish public pricing tiers. All budget and billing arrangements are negotiated directly. The API provides billing and statistics endpoints for programmatic spend monitoring and FinOps automation.