slug: salesforce-marketing-cloud
provider: Salesforce Marketing Cloud
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Telecommunications
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 3
edges:
- tag: Contacts
  spec_file: salesforce-marketing-cloud-contacts-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.82
  evidence: GET /contacts/v1/contacts/{contactKey} getContact Retrieve a Contact by Contact Key; listAttributeSets
  reason: CRUD and search over contact records with attribute sets — customer/contact master data management
    in the marketing platform.
- tag: Journeys
  spec_file: salesforce-marketing-cloud-journeys-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.8
  evidence: POST /interaction/v1/interactions createJourney; POST /interaction/v1/interactions/publishAsync/{id}
    publishJourney; POST /interaction/v1/events fireEntryEvent
  reason: Customer journey orchestration with triggers, activities and goals is marketing automation —
    Digital Marketing Management (could also be read as lifecycle marketing under demand generation).
- tag: Assets
  spec_file: salesforce-marketing-cloud-assets-api-openapi.yml
  capability_id: BC-400.70
  capability_id_l1: BC-400
  capability_name: Content Marketing Management
  confidence: 0.75
  evidence: GET /asset/v1/content/assets listAssets ... POST /asset/v1/content/assets createAsset ...
    GET /asset/v1/content/categories listCategories
  reason: Marketing content asset repository (content blocks, templates) within a digital marketing platform
    — content production and management for marketing, i.e. Content Marketing Management.