name: Salesforce Marketing Cloud API FinOps
specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Salesforce Marketing Cloud
providerId: salesforce-marketing-cloud
created: '2026-05-04'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-04, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-05-05'
reconciled: false
tags:
- CRM
- Email Marketing
- Marketing Automation
- Marketing Cloud
- Personalization
- FinOps
- FOCUS
description: FOCUS-aligned FinOps artifact for Salesforce Marketing Cloud. Pricing is gated; meters and
  principles describe the expected billing surface. Salesforce publishes per-edition pricing on its product
  pages, but those pages are not retrievable via automated fetch (HTTP 403). All editions are sold via
  Salesforce Sales; API access is included with the underlying CRM license rather than priced as a discrete
  API SKU. Treat this artifact as a contact-sales placeholder until pricing pages can be reconciled manually.
sources:
- https://www.salesforce.com/marketing/pricing/
- https://focus.finops.org/focus-specification/v1-3/
- https://www.finops.org/framework/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Salesforce, Inc.
serviceCategory: Marketing Automation
billingModel:
  pricingCategory: Tiered Subscription
  billingFrequency: Annual
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Tax
  - Adjustment
  - Credit
focusColumns:
  ServiceName: Salesforce Marketing Cloud
  ServiceCategory: Marketing Automation
  ServiceSubcategory: Marketing Automation
  ProviderName: Salesforce Marketing Cloud
  PublisherName: Salesforce, Inc.
  InvoiceIssuerName: Salesforce, Inc.
  BillingCurrency: USD
  ChargeCategory: Purchase
meters:
- name: user_subscription
  unit: seat-month
  aggregation: sum
  dimensions:
  - edition
  - license_type
  - org
- name: api_requests
  unit: request
  aggregation: sum
  dimensions:
  - edition
  - org
  - named_credential
- name: data_storage
  unit: GB-month
  aggregation: max
  dimensions:
  - org
  - object
- name: file_storage
  unit: GB-month
  aggregation: max
  dimensions:
  - org
principles:
- name: Visibility
  description: Monitor Setup > System Overview for licensed users, API requests over the trailing 24 hours,
    and data/file storage. Use the Event Monitoring (Shield) API for per-user request telemetry where
    licensed.
- name: Allocation
  description: Tag each consuming integration with a Connected App / Named Credential and attribute API
    consumption by Connected App in Event Monitoring.
- name: Optimization
  description: Reduce API consumption by using Composite, SOQL Query, and Bulk API 2.0 instead of per-record
    REST calls; right-size editions at renewal; archive to Big Objects to reduce data-storage overage.
- name: Accountability
  description: CRM platform owner is accountable for per-org consumption and renewal terms; integration
    owners are accountable for staying within the org-wide 24-hour API quota.
notes: Salesforce publishes per-edition pricing on its product pages, but those pages are not retrievable
  via automated fetch (HTTP 403). All editions are sold via Salesforce Sales; API access is included with
  the underlying CRM license rather than priced as a discrete API SKU. Treat this artifact as a contact-sales
  placeholder until pricing pages can be reconciled manually.