specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Salesforce Marketing Cloud
providerId: salesforce-marketing-cloud
created: '2026-05-04'
modified: '2026-08-13'
method: searched
reconciled: true
reconciled_date: '2026-08-13'
tags:
- CRM
- Email Marketing
- Marketing Automation
- Marketing Cloud
- Personalization
description: >-
  Published list pricing for the Salesforce Marketing Cloud line, read from
  https://www.salesforce.com/marketing/pricing/ on 2026-08-13 (HTTP 200, 592 KB). This
  supersedes the 2026-05-04 bulk-sweep placeholder that recorded "pricing is not publicly
  retrievable" after a 403 — Salesforce does publish per-edition list prices, in seven
  currencies, with a currency switcher. Prices are USD list, transcribed verbatim. Marketing
  Cloud Engagement — the product whose APIs this repo profiles — is now sold as the
  Engagement+ add-on on top of a Marketing Cloud Next edition, which is why the core-suite
  tiers and the add-ons are recorded separately below. API access is included with the
  license; there is no discrete API SKU and no per-call price.
sources:
- https://www.salesforce.com/marketing/pricing/
currencies_published: [USD, EUR, GBP, AUD, JPY, SEK]
plan_count: 10
plans:
- id: salesforce-starter
  name: Salesforce Starter
  type: suite
  description: The simple CRM suite with marketing, sales, service, and commerce.
  entries:
  - label: Salesforce Starter
    name: starter
    type: per-user
    metric: user
    timeFrame: month
    geo: global
    unit: 1
    price: 25
    currency: USD
    userMultiplied: true
    notes: Starting price. Transaction fees apply. Billed monthly or annually.
  elements:
  - name: Lead, Account, Contact, and Opportunity Management
  - name: Dynamic Email Marketing and Analytics
  - name: Built-in Sales Flows and Lead Routing
  - name: Connected Slack Conversations
  trial: true
  trial_note: '"Try for free" offered on the pricing page.'
- id: marketing-cloud-next-growth
  name: Marketing Cloud Next Growth Edition
  type: edition
  description: Grow your business with agentic marketing automation on the world's #1 CRM.
  entries:
  - label: Growth Edition
    name: growth
    type: flat
    metric: org
    timeFrame: month
    geo: global
    unit: 1
    price: 1500
    currency: USD
    userMultiplied: false
    notes: Billed annually.
  elements:
  - name: Agentforce Campaign Creation
  - name: Multi-Channel Journeys
  - name: Forms and Landing Pages
- id: marketing-cloud-next-advanced
  name: Marketing Cloud Next Advanced Edition
  type: edition
  description: Grow your business with agentic marketing automation on the world's #1 CRM.
  entries:
  - label: Advanced Edition
    name: advanced
    type: flat
    metric: org
    timeFrame: month
    geo: global
    unit: 1
    price: 3250
    currency: USD
    userMultiplied: false
    notes: Billed annually.
  elements:
  - name: Agentforce Campaign Creation
  - name: Path Experimentation
  - name: Two-Way Conversations for SMS and WhatsApp
- id: engagement-plus
  name: Engagement+
  type: add-on
  description: >-
    Extend your cross-channel customer journeys with advanced agentic capabilities and flow.
    This is the tier that carries Marketing Cloud Engagement — the product whose REST/SOAP
    APIs, Journey Builder, Content Builder and Contacts surfaces this repo documents.
  requires: Marketing Cloud Growth or Advanced
  entries:
  - label: Engagement+
    name: engagement_plus
    type: flat
    metric: org
    timeFrame: month
    geo: global
    unit: 1
    price: 2000
    currency: USD
    userMultiplied: false
    notes: Billed annually. Includes Marketing Cloud Growth or Advanced.
  elements:
  - name: Agentforce Campaign Creation
  - name: Email and Mobile Messaging
  - name: Journey Orchestration
- id: account-engagement-plus
  name: Account Engagement+
  type: add-on
  description: Enhance your B2B marketing programs with access to next-gen marketing capabilities.
  requires: Marketing Cloud Growth or Advanced
  entries:
  - label: Account Engagement+
    name: account_engagement_plus
    type: flat
    metric: org
    timeFrame: month
    geo: global
    unit: 1
    price: 1250
    currency: USD
    userMultiplied: false
    notes: Billed annually. Includes Marketing Cloud Growth or Advanced.
  elements:
  - name: Agentforce Campaign Creation
  - name: Lead Nurturing and Scoring
  - name: B2B Marketing Analytics
- id: salesforce-personalization
  name: Salesforce Personalization
  type: add-on
  description: Personalize cross-channel experiences at scale.
  entries:
  - label: Salesforce Personalization
    name: personalization
    type: flat
    metric: org
    timeFrame: month
    geo: global
    unit: 1
    price: 8000
    currency: USD
    userMultiplied: false
    notes: Billed annually.
  elements:
  - name: Agentforce Personalization
  - name: Decisioning
  - name: Web, Mobile App, and Email Personalization
  - name: Product and Content Recommendations
- id: personalization-plus
  name: Personalization+
  type: add-on
  description: >-
    Personalize every message across channels, and power two-way, adaptive, 1-1 experiences
    for every customer.
  requires: Salesforce Personalization
  entries:
  - label: Personalization+
    name: personalization_plus
    type: flat
    metric: org
    timeFrame: month
    geo: global
    unit: 1
    price: 15000
    currency: USD
    userMultiplied: false
    notes: Billed annually. Includes Salesforce Personalization.
  elements:
  - name: Agentforce Personalization
- id: marketing-intelligence
  name: Marketing Intelligence
  type: add-on
  description: Improve performance with agentic marketing analytics.
  entries:
  - label: Marketing Intelligence
    name: marketing_intelligence
    type: flat
    metric: org
    timeFrame: month
    geo: global
    unit: 1
    price: 10000
    currency: USD
    userMultiplied: false
    notes: Billed annually.
  elements:
  - name: Agentforce Paid Media Optimization
  - name: AI Campaign Summaries
  - name: Data Enrichment & OOTB Visualizations
- id: intelligence-plus
  name: Intelligence+
  type: add-on
  description: >-
    Improve your marketing analytics and measurement capabilities with enhanced AI capabilities.
  requires: Marketing Intelligence
  entries:
  - label: Intelligence+
    name: intelligence_plus
    type: flat
    metric: org
    timeFrame: month
    geo: global
    unit: 1
    price: 11000
    currency: USD
    userMultiplied: false
    notes: Billed annually. Includes Marketing Intelligence.
  elements:
  - name: Agentforce Paid Media Optimization
  - name: AI Campaign Summaries
  - name: Automated Data Management
- id: loyalty-management
  name: Loyalty Management
  type: add-on
  description: Launch and manage dynamic, personalized loyalty programs.
  entries:
  - label: Loyalty Management
    name: loyalty_management
    type: flat
    metric: org
    timeFrame: month
    geo: global
    unit: 1
    price: 20000
    currency: USD
    userMultiplied: false
    notes: Billed annually.
  elements:
  - name: Agentforce Loyalty Promotion Creation
  - name: CRM Loyalty
notes: >-
  What the pricing page does NOT publish, and what therefore cannot be recorded here: any API
  call quota, any overage rate, any per-message or per-contact metering, and any mapping from
  edition to API request limits. Salesforce's rate-limit documentation likewise publishes no
  numeric ceiling for Marketing Cloud Engagement (see
  rate-limits/salesforce-marketing-cloud-rate-limits.yml). A buyer can therefore price the
  licence from the public page but cannot price or plan the API usage from anything public.
  All prices are USD list, "Starting price" where the page says so, and are subject to
  Salesforce sales negotiation.