aid: sally-beauty-holdings
url: https://raw.githubusercontent.com/api-evangelist/sally-beauty-holdings/refs/heads/main/apis.yml
name: Sally Beauty Holdings
description: >-
  Sally Beauty Holdings, Inc. is a leading international specialty retailer and
  distributor of professional beauty supplies. Operates through two segments: Sally
  Beauty Supply (consumer-facing beauty retail) and Beauty Systems Group (BSG,
  professional-only distribution). The company serves salon professionals, colorists,
  and beauty enthusiasts with over 4,800 stores globally.
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
  - Beauty
  - Retail
  - Ecommerce
  - Professional
  - Consumer
access: 3rd-Party
created: '2026-03-24'
modified: '2026-05-02'
x-profiled: '2026-05'
specificationVersion: '0.19'
apis:
  - aid: sally-beauty-holdings:sallybeauty-ecommerce
    name: Sally Beauty Supply Ecommerce
    description: >-
      Sally Beauty Supply's digital commerce platform powered by Salesforce Commerce
      Cloud, providing product catalog, shopping cart, checkout, and order management
      capabilities for consumer beauty supply customers. Supports BOPIS (Buy Online
      Pick Up In Store) and TikTok social commerce integration.
    humanURL: https://www.sallybeauty.com
    tags:
      - Ecommerce
      - Beauty
      - Consumer
      - Retail
    properties:
      - type: Website
        url: https://www.sallybeauty.com
      - type: Commerce
        url: https://www.sallybeauty.com
      - type: LoyaltyProgram
        url: https://www.sallybeauty.com/beauty-club-card

  - aid: sally-beauty-holdings:bsg-ecommerce
    name: Beauty Systems Group (BSG) Professional Platform
    description: >-
      The Beauty Systems Group professional distribution platform serving licensed
      salon professionals. Provides product ordering, professional pricing, loyalty
      programs, and salon-focused services through CosmoProf and Armstrong McCall brands.
      Professional license verification required for account creation.
    humanURL: https://www.cosmoprofbeauty.com
    tags:
      - Professional
      - Salon
      - Distribution
      - Beauty
    properties:
      - type: Website
        url: https://www.cosmoprofbeauty.com
      - type: ArmstrongMcCall
        url: https://www.armstrongmccall.com

common:
  - type: Website
    url: https://www.sallybeautyholdings.com
  - type: InvestorRelations
    url: https://www.sallybeautyholdings.com/investor-relations
  - type: Blog
    url: https://www.sallybeautyholdings.com/newsroom
  - type: Careers
    url: https://jobs.sallybeautyholdings.com
  - type: AnnualReport
    url: https://www.sallybeautyholdings.com/investor-relations/financial-information/annual-reports
  - type: LinkedIn
    url: https://www.linkedin.com/company/sally-beauty-company
  - type: SallyBeautyWebsite
    url: https://www.sallybeauty.com
  - type: BSGWebsite
    url: https://www.cosmoprofbeauty.com
  - type: LoyaltyProgram
    url: https://www.sallybeauty.com/beauty-club-card
  - type: SocialCommerce
    url: https://www.tiktok.com/@sallybeauty

maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com