aid: sellerx
name: SellerX
description: 'SellerX is a Berlin-based consumer-brand builder, founded in 2020, that
  acquires, operates and scales everyday consumer products into omnichannel global
  brands. Originally one of Europe''s largest Amazon FBA aggregators, it merged with
  KW Commerce in 2021 and with the US aggregator Elevate Brands in 2023, and has since
  repositioned itself from an aggregator into a brand builder. The group operates 20+
  brands and 25k+ products across 10+ countries from hubs in Berlin, London, Manila
  and Dongguan, and has raised more than $750M in equity and debt from Sofina, L Catterton,
  Cherry Ventures, Felix Capital, 83North, an ADIA subsidiary, BlackRock and Victory
  Park Capital. SellerX sells consumer goods to consumers through marketplaces and
  its own channels; it publishes no public API, developer portal, SDK or machine-readable
  specification of its own.'
url: https://raw.githubusercontent.com/api-evangelist/sellerx/refs/heads/main/apis.yml
image: https://www.sellerx.com/logo.png
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.23'
created: '2026-08-05'
modified: '2026-08-05'
tags:
- Company
- E-Commerce
- Consumer Brands
- Retail
- Amazon Aggregator
- Marketplace Seller
- Consumer Packaged Goods
- Germany
apis:
- aid: sellerx:mcp
  name: SellerX MCP Server
  description: >-
    A live, remotely hosted Model Context Protocol server operated by SellerX at
    mcp.sellerx.com. The endpoint requires an OAuth 2.1 bearer token, so the tool
    manifest is auth-gated, but the server publishes RFC 8414 authorization-server
    metadata and RFC 9728 protected-resource metadata anonymously, along with a
    dynamic client registration endpoint and mandatory PKCE (S256). SellerX does
    not link to, document, or advertise this server anywhere on its corporate site;
    it was discovered through Certificate Transparency logs for sellerx.com.
  humanURL: https://mcp.sellerx.com/.well-known/oauth-protected-resource/mcp
  baseURL: https://mcp.sellerx.com/mcp
  tags:
  - MCP
  - Model Context Protocol
  - OAuth
  - Agents
  properties:
  - type: MCPServer
    url: mcp/sellerx-mcp.yml
  - type: Authentication
    url: authentication/sellerx-authentication.yml
  - type: OAuthScopes
    url: scopes/sellerx-scopes.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/sellerx-domain-security.yml
- type: Website
  url: https://www.sellerx.com/
- type: About
  url: https://www.sellerx.com/about/
- type: Products
  url: https://www.sellerx.com/brands/
- type: Careers
  url: https://www.sellerx.com/work-with-us/
- type: PrivacyPolicy
  url: https://www.sellerx.com/privacy-policy
- type: Legal
  url: https://www.sellerx.com/imprint
- type: GitHubOrganization
  url: https://github.com/kwcommerce
- type: LinkedIn
  url: https://www.linkedin.com/company/seller-x
- type: MCPServer
  url: mcp/sellerx-mcp.yml
- type: Authentication
  url: authentication/sellerx-authentication.yml
- type: OAuthScopes
  url: scopes/sellerx-scopes.yml
- type: WellKnown
  url: well-known/sellerx-well-known.yml
- type: Conformance
  url: conformance/sellerx-conformance.yml
x-enrichment:
  date: '2026-08-05'
  status: enriched
  artifacts_added: 8
  pass: local-v1
x-coverage:
  state: covered
  reason: null
  detail: >-
    SellerX runs a live remote MCP server at https://mcp.sellerx.com/mcp that it
    does not link or document anywhere public — it was found only through
    Certificate Transparency logs for sellerx.com. Its OAuth 2.1 discovery
    metadata (RFC 8414 + RFC 9728) is served anonymously and is captured
    verbatim, but the JSON-RPC tools/list manifest returns 401 invalid_token, so
    the tool set and its input schemas are auth-gated and deliberately not
    recorded. The corporate site publishes no API of any kind and answers HTTP
    200 with an identical SPA body for every path, including nonexistent ones.
  evidence:
  - url: https://mcp.sellerx.com/.well-known/oauth-authorization-server
    status: 200
  - url: https://mcp.sellerx.com/.well-known/oauth-protected-resource/mcp
    status: 200
  - url: https://mcp.sellerx.com/mcp
    status: 401
  - url: https://www.sellerx.com/openapi.json
    status: 200
  checked: '2026-08-05'