specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: SendGrid
providerId: sendgrid
created: '2026-05-04'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-04, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-05-04'
reconciled: true
tags:
  - FinOps
  - FOCUS
  - Email
description: FOCUS-aligned FinOps for SendGrid.
sources:
  - https://sendgrid.com/en-us/pricing
  - https://www.twilio.com/en-us/products/email-api/pricing
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Twilio Inc. (SendGrid)
serviceCategory: Email Delivery
billingModel:
  pricingCategory: Subscription + Tiered Volume
  billingFrequency: Monthly
  billingCurrency: USD
focusColumns:
  ServiceName: SendGrid
  ServiceCategory: Email Delivery
  ProviderName: SendGrid
  PublisherName: Twilio Inc.
  BillingCurrency: USD
meters:
  - name: transactional_emails
    unit: email
    aggregation: sum
    dimensions:
      - category
      - subuser
  - name: marketing_emails
    unit: email
    aggregation: sum
  - name: marketing_contacts
    unit: contact
    aggregation: max
  - name: dedicated_ips
    unit: ip-month
    aggregation: max
  - name: email_validations
    unit: validation
    aggregation: sum
principles:
  - name: Visibility
    description: Pull Stats API and Subuser stats daily; alert on bounce/spam-rate spikes.
  - name: Allocation
    description: Use Subuser per team/product for billing isolation; tag emails with custom_args.
  - name: Optimization
    description: Pre-validate emails; right-size IP count; suppress non-engaged contacts.
  - name: Accountability
    description: Quarterly tier review; downgrade if monthly volume below next-lower tier.