name: Sendible FinOps
description: Financial operations guidance for managing Sendible API and platform
  costs. Sendible uses a seat-and-profile-based subscription model with five tiers.
  Cost optimization focuses on right-sizing the plan to actual user and profile counts,
  leveraging annual billing discounts, and avoiding unnecessary add-ons.
url: https://www.sendible.com/pricing
costDrivers:
  - name: User Seats
    description: Each plan tier supports a fixed number of users. Exceeding the seat
      limit requires upgrading to the next tier, which can significantly increase
      cost.
    impact: high
  - name: Social Profiles
    description: The number of connected social profiles is capped per plan. Agencies
      managing many clients need higher tiers to accommodate all profiles.
    impact: high
  - name: Daily Send Volume
    description: Plans include daily send caps ranging from 100 to 500 posts per day.
      High-volume publishers may need to upgrade sooner than expected based on user
      or profile count alone.
    impact: medium
  - name: White Label Add-On
    description: White-label branding requires an additional $240/month on top of
      the Advanced or Enterprise plan cost.
    impact: medium
  - name: Billing Cycle
    description: Choosing monthly billing instead of annual billing increases total
      cost by approximately 15% annually.
    impact: low
optimization:
  - name: Choose Annual Billing
    description: Switch from monthly to annual billing to save approximately 15% on
      all plan tiers. For the Enterprise plan this is a savings of $1,344 per year.
    savingsEstimate: 15% annually
  - name: Right-Size User Seats
    description: Audit active users regularly. Remove inactive users to avoid paying
      for unused seats. If user count falls below the next lower tier threshold, consider
      downgrading.
  - name: Audit Social Profiles
    description: Regularly review connected social profiles and disconnect inactive
      or redundant accounts to stay within plan limits and avoid unnecessary upgrades.
  - name: Monitor Daily Send Usage
    description: Track daily send consumption across the account. If consistently
      near the cap, evaluate whether scheduling optimization (batching posts, reducing
      frequency) can reduce send volume before upgrading plans.
  - name: Evaluate White-Label Need
    description: White-label is available only on Advanced ($299/mo+) and costs an
      additional $240/mo. Confirm client-facing branding requirements before committing
      to this add-on.
  - name: Use the Free Trial
    description: Take advantage of the 14-day free trial before committing to a paid
      plan to validate feature fit and actual usage levels across team members.
tiers:
  - plan: Creator
    monthlyTotal: 29.00
    annualTotal: 300.00
    currency: USD
    users: 1
    profiles: 6
    dailySends: 100
    notes: Best for solo operators and freelancers.
  - plan: Traction
    monthlyTotal: 89.00
    annualTotal: 912.00
    currency: USD
    users: 4
    profiles: 24
    dailySends: 200
    notes: Best for small teams managing a moderate number of client accounts.
  - plan: Scale
    monthlyTotal: 199.00
    annualTotal: 2040.00
    currency: USD
    users: 7
    profiles: 49
    dailySends: 300
    notes: Most popular; best value for small-to-mid agencies with reporting needs.
  - plan: Advanced
    monthlyTotal: 299.00
    annualTotal: 3060.00
    currency: USD
    users: 20
    profiles: 100
    dailySends: 500
    addOns:
      - name: White Label
        price: 240.00
        unit: month
    notes: Suitable for growing agencies and resellers requiring bulk tools.
  - plan: Enterprise
    monthlyTotal: 750.00
    annualTotal: 7656.00
    currency: USD
    users: 80
    profiles: 400
    dailySends: unlimited
    addOns:
      - name: White Label
        price: 240.00
        unit: month
    notes: For large agencies, franchises, and multi-location businesses. SSO included.