specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: SendPulse
providerId: sendpulse
created: '2026-06-25'
modified: '2026-06-25'
reconciled: false
tags:
- Marketing
- Email
- SMS
- Web Push
- Chatbots
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of SendPulse spend. SendPulse bills a mix of plan subscriptions
  priced by subscriber/contact count, pay-as-you-go prepaid email packages,
  per-message SMS billed by destination country, separately tiered SMTP
  transactional email, and chatbot plans by subscriber count. The same REST API
  is available across plans, so cost is driven by sending volume and stored
  contacts rather than API calls.
notes: >-
  Per-tier prices and SMS per-country rates change frequently; verify against
  the SendPulse pricing pages during reconciliation.
sources:
- https://sendpulse.com/prices
- https://sendpulse.com/prices/smtp
- https://sendpulse.com/prices/sms
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: SendPulse
serviceCategory: Marketing and Communications
billingModel:
  pricingCategory: Subscription and Usage-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
  - Adjustment
focusColumns:
  ServiceName: SendPulse
  ServiceCategory: Marketing and Communications
  ProviderName: SendPulse
  PublisherName: SendPulse
  InvoiceIssuerName: SendPulse
  BillingCurrency: USD
  ChargeCategory: Usage
  PricingCategory: Subscription and Usage-Based
meters:
- name: subscribers
  description: Stored subscribers/contacts, the primary driver of email plan price.
  unit: subscribers
  aggregation: max
  dimensions:
  - account
  - plan
- name: emails_sent
  description: Bulk email campaign volume, counted against monthly plan or prepaid packages.
  unit: emails
  aggregation: sum
  dimensions:
  - account
  - address_book
- name: smtp_emails
  description: Transactional emails sent over SMTP, billed on separate volume tiers.
  unit: emails
  aggregation: sum
  dimensions:
  - account
- name: sms_messages
  description: SMS messages sent, billed per message by destination country and operator.
  unit: messages
  aggregation: sum
  dimensions:
  - account
  - country
- name: web_push_sends
  description: Web push notifications delivered to subscribed browsers.
  unit: notifications
  aggregation: sum
  dimensions:
  - account
  - website
- name: chatbot_subscribers
  description: Chatbot subscribers across messengers, driving chatbot plan price.
  unit: subscribers
  aggregation: max
  dimensions:
  - account
  - messenger
principles:
- name: Visibility
  description: Pull account balance via GET /balance and monitor sending volume per address book and channel.
- name: Allocation
  description: Separate address books, websites, and senders per workload/brand to attribute email, push, and SMS spend.
- name: Optimization
  description: Right-size the email plan to actual subscriber count, clean lists with the email verifier to cut wasted sends, use pay-as-you-go for low-frequency sending, and choose SMS routes by cost.
- name: Accountability
  description: Assign owners per channel; review monthly subscription, prepaid email, and per-country SMS spend against budget.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com