# Serchen

> Serchen is a business-software marketplace and review platform operated by Ketchell
> Ltd (England and Wales, company number 04239871), trading as Serchen since 1997. It
> lists software products and IT services across hundreds of categories, collects and
> moderates buyer reviews, and sells vendors visibility on those listings. Serchen
> publishes NO public API, SDK, webhook surface, or developer portal.

Generated by the API Evangelist enrichment pipeline from this repository's apis.yml
and probe artifacts on 2026-08-29. This file is NOT published by Serchen; it is a
catalog-side summary. Provenance: generated (no /llms.txt is served — probed
https://www.serchen.com/llms.txt, HTTP 404).

## What Serchen is

Serchen is a demand-side discovery surface, not a software vendor with a product API.
Buyers browse categories and industry hubs, compare products side by side, and read
user reviews. Vendors claim a listing and optionally pay for placement. Everything a
machine could want from Serchen is served as HTML pages behind a Cloudflare edge.

## Marketplace

- [Serchen marketplace](https://www.serchen.com/): homepage and category entry point
- [Browse all software](https://www.serchen.com/browse): full listing index
- [Compare software side by side](https://www.serchen.com/compare): head-to-head comparison tool
- [Sitemap index](https://www.serchen.com/sitemap.xml): the only machine-readable index Serchen serves — a sitemap index fanning out to per-letter company sitemaps and reviewer sitemaps

## For vendors

- [Get listed](https://www.serchen.com/get-listed): vendor onboarding
- [Marketing guides](https://www.serchen.com/marketing): the vendor-facing guide library
- [Basic vs Premium Membership](https://www.serchen.com/blog/serchen-basic-vs-premium-membership): the three levels of vendor presence (Free, Basic, Premium). No prices are published.
- [Listing quick start guide](https://www.serchen.com/blog/serchen-listing-quick-start-guide)
- [Guest post guide](https://www.serchen.com/blog/guide-to-serchen-guest-posts)
- [Spotlight guide](https://www.serchen.com/blog/how-to-spotlight-your-brand-on-serchen)

## Company

- [About Serchen](https://www.serchen.com/about)
- [Contact](https://www.serchen.com/contact)
- [Blog](https://www.serchen.com/blog) and [blog archive](https://www.serchen.com/blog/archive)
- [Serchen Daily newsletter](https://newsletter.serchen.com/)
- [Sign in](https://www.serchen.com/login)
- [Terms of Use](https://www.serchen.com/terms) — the footer "Privacy" link also resolves here; there is no separate privacy-policy page
- [Serchen UK](https://www.serchen.co.uk/get-listed)

## API surface

None. As of 2026-08-29 the following all returned HTTP 404 on www.serchen.com:
/openapi.json, /swagger.json, /api/openapi.json, /graphql, /llms.txt,
/.well-known/security.txt, /.well-known/api-catalog, /.well-known/agent-card.json,
/.well-known/agent.json, /.well-known/ai-plugin.json,
/.well-known/openid-configuration, /.well-known/oauth-authorization-server.
There is no /developers or /api page in the site navigation or the sitemap index.
robots.txt disallows /api/, which is a Next.js internal route prefix, not a public API.

## Machine-access policy

Serchen serves Content-Signal directives in
[robots.txt](https://www.serchen.com/robots.txt): `search=yes, ai-train=no,
use=reference`. It additionally disallows Amazonbot, Applebot-Extended, Bytespider,
CCBot, ClaudeBot, CloudflareBrowserRenderingCrawler, Google-Extended, GPTBot and
meta-externalagent. Note the tension: Serchen markets its listings as boosting "AI
discovery inside Google, ChatGPT, Perplexity, Gemini" while blocking the crawlers
those systems use. Ordinary browser requests to serchen.com pass; unbranded automated
clients are frequently served a Cloudflare interstitial (HTTP 403).