generated: '2026-08-27'
method: searched
source: https://docs.trajectdata.com/serpwow/product-updates
description: >-
  SerpWow maintains a dated Product Updates page in its documentation, grouped by month, with
  each entry labelled `New Feature` or `Enhancement` and written in a consistent
  What's New / How It Works / What This Means for You structure. Subscription to email alerts
  for new entries is offered from the dashboard.
scheme: dated-monthly
versioned_releases: false
current_version: live
subscribe: https://app.serpwow.com/product-updates
entry_labels:
- New Feature
- Enhancement
observed_counts:
  new_feature: 33
  enhancement: 35
  months_covered: 7
latest_entry: '2025-10'
window:
  from: '2025-02'
  to: '2025-10'
  note: >-
    Months published on the page as fetched 2026-08-27: October, September, June, May, April,
    March and February 2025. No entry dated after October 2025 was present.
entries:
- date: '2025-10'
  type: Enhancement
  title: Capture AI Overviews Embedded in Related Questions
  breaking: false
  highlights:
  - Google Web API parses ai_overview content nested inside each related_questions (People Also Ask) block.
  - Enabled with include_ai_overview=true; each AIO returned adds 1 credit to the query cost.
- date: '2025-09'
  type: Enhancement
  title: Access Related Categories from Google Search Results
  breaking: false
  highlights:
  - New related_categories object returned on Google Web responses when present.
- date: '2025-09'
  type: Enhancement
  title: Enable Ads-Optimized Search via CSV Batch Uploads
  breaking: false
  highlights:
  - ads_optimized supported as a CSV column on Batch bulk uploads.
- date: '2025-09'
  type: New Feature
  title: Access Store-Level Restaurant Menu Pricing via API
  breaking: false
  highlights:
  - New `menuhub` engine returns real-time, store-specific menu pricing.
  - Documented at https://docs.trajectdata.com/serpwow/search-api/searches/menu/menu-price
- date: '2025-06'
  type: Enhancement
  title: More Complete Pickup & Delivery Data from Google — Now with Fee Info and Mobile Support
  breaking: false
  highlights:
  - order_online=true responses expanded with fee information and mobile parity.
- date: '2025-06'
  type: Enhancement
  title: Capture AI Overviews from All Google Domains Worldwide
  breaking: false
  highlights:
  - AI Overview extraction extended to international Google domains.
- date: '2025-05'
  type: Enhancement
  title: Improved Google Shopping Structure + Knowledge Graph IDs in Places
  breaking: false
- date: '2025-05'
  type: Enhancement
  title: Expanded Google SERP Coverage — Menu Highlights, Refine Products and more
  breaking: false
- date: '2025-05'
  type: New Feature
  title: Save More & Stay Covered With Two New Billing Features
  breaking: false
- date: '2025-04'
  type: New Feature
  title: 'Selective Parsing: Control Which Fields Are Returned in Google Web Responses'
  breaking: false
  highlights:
  - New `fields` parameter requests only specified top-level objects, reducing payload size.
  - Works with both GET and POST requests.
  - Documented at https://docs.trajectdata.com/serpwow/E2szZRg3cpZ5Txx80S-XW
- date: '2025-04'
  type: Enhancement
  title: 'AIO Enhancements: Unlock Deeper Google AI Overview Insights'
  breaking: false
- date: '2025-04'
  type: Enhancement
  title: Improved Ad Coverage in Google SERPs
  breaking: false
x-note: >-
  Entries are transcribed from the provider's own page; only the month-level date is published,
  so no day-precision dates are asserted. The full page carries further February and March 2025
  entries not itemised here.