# Sett

> CREATIVE PERFORMANCE AI PLATFORM


## Pages

- [Demo](https://www.sett.ai/demo/)
- [Agentic AI for Mobile Game Playables & Videos](https://www.sett.ai/product/)
- [Technology: Superintelligence for Mobile Game UA](https://www.sett.ai/technology/)
- [Research & Ideation for Playables & Videos](https://www.sett.ai/game-ua-creative-research-ideation/)
- [Intelligent Deployment for Playables & Videos](https://www.sett.ai/game-ua-creative-deployment/)
- [Playable & Video Generation](https://www.sett.ai/game-ua-creative-generation/)
- [Creative Analysis for Playables & Videos](https://www.sett.ai/game-ua-creative-analysis/)
- [Reels](https://www.sett.ai/reels/)
- [Podcast Lobby](https://www.sett.ai/podcast/)
- [Privacy Policy - Job Candidates](https://www.sett.ai/privacy-policy-job-candidates/)
- [Terms of Service](https://www.sett.ai/terms-of-service/)
- [Use cases](https://www.sett.ai/use-cases/)
- [Case Studies](https://www.sett.ai/case-studies/)
- [Privacy Policy](https://www.sett.ai/privacy-policy/)
- [Home](https://www.sett.ai/)
- [Product](https://www.sett.ai/product-legacy/)
- [Careers](https://www.sett.ai/careers/)
- [About us](https://www.sett.ai/about-us/)


## Posts



## Case Studies

- [Animals & Coins & 35% SoV: How Sett Helped InnPlay Build a Winning Creative Foundation](https://www.sett.ai/case-studies/innplay-sett-case-study/)
- [From Bottleneck to Breakout: CrazyLabs Unlocks a 40% SoV with Sett](https://www.sett.ai/case-studies/from-bottleneck-to-breakout-how-sett-helped-crazylabs-unlock-a-40-sov-creative-for-glow-fashion-idol/)
- [How Sett Drove UA Performance for PAPAYA's Solitaire Cash & Bingo Cash](https://www.sett.ai/case-studies/papaya-sett-case-study/)
- [How Sett Became Brain Games’ Scalable Creative Engine](https://www.sett.ai/case-studies/brain-games-sett-case-study/)
- [2 Winning Mechanics: How Sett Delivered Repeatable Wins for Bagelcode’s Club Vegas](https://www.sett.ai/case-studies/bagelcode-sett-case-study/)
- [How Sett exploited a winning concept and unlocked $60K incremental spend for SuperSonic](https://www.sett.ai/case-studies/supersonic-sett-case-study/)


## Resources

- [Unpredictable Hits | Season 3 | Episode 1: Matt Veysberg](https://www.sett.ai/content/unpredictable-hits-season-3-episode-1-matt-veysberg/)
- [Grand Games Spotlight: Sniper On the Game, Shotgun On the Ads](https://www.sett.ai/content/grand-games-block-out-ua-playbook/)
- [Unpredictable Hits #012: 262 Games Launched, 3 Won + What AI Changed in UA Creative](https://www.sett.ai/content/casual-games-hit-rate-262-launched/)
- [The State of AI in UA Creative](https://www.sett.ai/content/state-of-ai-in-ua-creative/)
- [The UA Creative Scientist](https://www.sett.ai/content/the-ua-creative-scientist/)
- [Game Growth is Changing, Are You?: Webinar Recap and Notes](https://www.sett.ai/content/game-growth-is-changing-are-you-webinar/)
- [Unpredictable Hits #011: UA Became Lab Work + 1,000 Ads For A Single Launch](https://www.sett.ai/content/mobile-game-ua-creative-experiments/)
- [Introducing Sett for Mobile Game UA](https://www.sett.ai/content/introducing-sett-mobile-games/)
- [Unpredictable Hits #010: The Last Lever](https://www.sett.ai/content/unpredictable-hits-010-the-last-lever/)
- [Unpredictable Hits | season 2 | Episode 6: NOAM GOHAR](https://www.sett.ai/content/unpredictable-hits-season-2-episode-6-noam-gohary/)
- [Unpredictable Hits | season 2 | Episode 5: SHAY ZE'EV YOSIFON](https://www.sett.ai/content/unpredictable-hits-season-2-episode-5-shay-zeev-yosifon/)
- [Sett Raises Series B, Bringing Total Funding to $57M](https://www.sett.ai/content/sett-raises-series-b-57m-total-funding/)
- [The Future of Work in UA Is Managing a Team of AI Agents](https://www.sett.ai/content/future-of-ua-work-managing-ai-agents/)
- [Unpredictable Hits Newsletter #009](https://www.sett.ai/content/unpredictable-hits-newsletter-009/)
- [Unpredictable Hits | season 2 | Episode 4: MARILYNE CHASSEUR](https://www.sett.ai/content/unpredictable-hits-season-2-episode-4-marilyne-chasseur/)
- [UA Creative Strategy in the AI Gold Rush: Webinar Recap and Notes](https://www.sett.ai/content/ua-creative-strategy-ai-gold-rush/)
- [Newsletter 008: UA Creative Strategy in the AI Gold Rush + Rovio's vp global marketing podcast](https://www.sett.ai/content/unpredictable-hits-newsletter-008/)
- [Unpredictable Hits | season 2 | Episode 3: LUIS DE LA CÁMARA](https://www.sett.ai/content/unpredictable-hits-season-2-episode-3-luis-de-la-camara/)
- [What Does Winning UA with Playable Exploration Look Like?](https://www.sett.ai/content/mobile-game-playable-concept/)
- [Newsletter 007: State of Gaming at $81.8B + The Playable Strategy Behind Flambe's $10M/Month](https://www.sett.ai/content/newsletter-007-state-of-gaming-playables/)
- [Unpredictable Hits | season 2 | Episode 2: asi burak](https://www.sett.ai/content/unpredictable-hits-season-2-episode-2-asi-burak/)
- [Newsletter 006: Podcast with Zynga's SVP + Why Misleading Creatives Actually Work](https://www.sett.ai/content/unpredictable-hits-newsletter-006/)
- [Misleading Game ua creatives and Why They Work](https://www.sett.ai/content/misleading-game-ua-creatives/)
- [Unpredictable Hits | Season 2 | Episode 1: Yair Melamed](https://www.sett.ai/content/unpredictable-hits-season-2-episode-1-yair-melamed/)
- [Newsletter 005: PGC Recap & a sh*t ton of things you can't miss](https://www.sett.ai/content/mobile-game-ua-ai-newsletter-005/)
- [PGC '26 Recap: Three Shifts for UA & Creatives](https://www.sett.ai/content/pgc-26-recap-three-shifts-for-ua-creatives/)
- [Your Playables Are Black Boxes. Open Them.](https://www.sett.ai/content/game-playables-analytics-guide/)
- [Newsletter 004: Playable Analytics, Managing AI minds & PGC London 26](https://www.sett.ai/content/mobile-game-ua-newsletter-4/)
- [2026 Mobile Gaming predictions, Gossip Harbor playable strategy & UA Skills for the ai era](https://www.sett.ai/content/unpredictable-hits-newsletter-003/)
- [Unpredictable Hits Episode 4: Jon Bellamy](https://www.sett.ai/content/unpredictable-hits-episode-4-jon-bellamy/)
- [2026 Gaming Predictions: What the Industry Sharpest Minds See Coming](https://www.sett.ai/content/mobile-gamine-ai-2026-predictions/)
- [On-Demand Webinar: UA Skills for the AI Era with Supersonic](https://www.sett.ai/content/webinar-mobile-game-ua-skills-ai/)
- [How Winners Build a Mobile Game UA Creatives & Playables Machine](https://www.sett.ai/content/winner-playable-ad-game-creation/)
- [Playable behavior, unity, and an agent that plays genshin impact](https://www.sett.ai/content/unpredictable-hits-newsletter-002-playable-behavior-unity-and-an-agent-that-plays-genshin-impact/)
- [7 killer tips to improve your game playables performance](https://www.sett.ai/content/killer-tips-improve-your-game-playables-performance/)
- [Which skills mobile game UA people need to dominate to win the AI era?](https://www.sett.ai/content/ua-skills-mobile-games-ai/)
- [Unpredictable Hits Episode 3: Shaun Rutland](https://www.sett.ai/content/unpredictable-hits-e03-shaun-rutland/)
- [The state of playables & ad creative index](https://www.sett.ai/content/mobile-games-ai-newsletter-001/)
- [It is a ML World, and it will be nothing without a playable or two ](https://www.sett.ai/content/ml-driven-user-acquisition-games/)
- [THE STATE OF PLAYABLES Q4-25](https://www.sett.ai/content/the-state-of-playables-q4-25/)
- [Unpredictable Hits Episode 2: Zeynep Tasoz Cataner](https://www.sett.ai/content/unpredictable-hits-e02-zeynep-tasoz-cataner/)
- [Unpredictable Hits Episode 1: Akin Babayigit](https://www.sett.ai/content/unpredictable-hits-e01-akin-babayigit/)
- [Finding creative signals for success](https://www.sett.ai/content/finding-creative-signals-for-success/)
- [What humans will
do with AI?](https://www.sett.ai/content/what-humans-will-do-with-ai/)
- [The post dashboard era](https://www.sett.ai/content/the-post-dashboard-era/)
- [Exploit vs. explore creatives](https://www.sett.ai/content/exploit-vs-explore-creatives/)
- [Why no one cracked testing](https://www.sett.ai/content/why-no-one-cracked-ua-creative-testing/)
- [No one knows why creatives win](https://www.sett.ai/content/why-no-one-cracked-testing/)
- [What games need to succeed in UA](https://www.sett.ai/content/what-games-need-to-succeed-in-ua/)
- [How playables unlock premium inventory](https://www.sett.ai/content/how-playables-unlock-premium-inventory/)
- [Creatives: the last frontier of UA](https://www.sett.ai/content/creatives-the-last-frontier-of-ua/)
- [You will become the CEO of UA](https://www.sett.ai/content/you-will-become-the-ceo-of-ua/)
- [Will AI create exciting games?](https://www.sett.ai/content/will-ai-create-exciting-games/)
- [Will UA people lose visibility?](https://www.sett.ai/content/will-ua-people-lose-visibility/)
- [What Sett is building?](https://www.sett.ai/content/what-sett-is-building/)