name: Sharethrough API Lifecycle description: >- Versioning, deprecation, availability and support posture for the Sharethrough API surfaces. This artifact records an unusually clear decay picture: the reporting API's v1 is dead, its public reference has been withdrawn behind a sign-in wall, its published base host no longer resolves, its status page has been inactive since 2022, and the company itself now operates under the Equativ brand. Everything below is a probe result, not an inference. generated: '2026-08-12' method: probed source: live probes 2026-08-12 + provider press releases versioning: scheme: URI path prefix (/v1, /v2) current: v2 current_base: https://publisher-api.sharethrough.com/v2 version_header: none date_pinning: none negotiation: none versions: - version: v1 base: https://publisher-api.sharethrough.com/v1 status: retired observed_status_code: 503 observed_body: 'Service Unavailable (text/plain)' evidence: >- GET and POST against /v1, /v1/programmatic and /v1/direct-sell all return a plain-text 503. This is the base URL hard-coded in Sharethrough's own published example client (setup.py, PUB_API_URL = 'https://publisher-api.sharethrough.com/v1'), which therefore no longer works as shipped. sunset_header: false deprecation_header: false announcement: none found - version: v2 base: https://publisher-api.sharethrough.com/v2 status: live operations_reachable: - 'POST /v2/programmatic — 401 without a bearer token' - 'GET /v2/health — 200, empty body' note: >- The direct-sell report type that v1 offered is not routed under /v2 at any spelling tried (direct-sell, direct_sell, directsell all return 404). Whether it was dropped or moved is not publicly stated. deprecation_policy: published: false rfc8594_sunset_header: false rfc8594_deprecation_header: false notice_period: not published detail: >- Sharethrough publishes no deprecation policy and emits no Sunset or Deprecation header. The v1 retirement was executed without a public announcement we could find, and the retired routes answer 503 rather than 410 Gone — which signals "try again later" to every conforming client instead of "this is permanently gone". no_pointer_reason: >- No Deprecation pointer is emitted, because a policy the provider has not published must not be credited to it. The observed v1 retirement is recorded as evidence, not as a policy. status_page: url: https://status.sharethrough.com http_status: 200 active: false provider: Atlassian Statuspage evidence: - >- https://status.sharethrough.com/api/v2/status.json, /summary.json and /components.json all return 401 "Your page is inactive. Please include an API key to access this resource." - >- https://status.sharethrough.com/history.rss returns a feed titled "Sharethrough - Inactive Incident Feed" whose description reads "This feed is currently inactive or private", with a pubDate of 2022-06-25. no_pointer_reason: >- No StatusPage pointer is emitted. The hostname resolves and the page answers 200, but Statuspage itself reports the page as inactive and has published no incident since 2022. Wiring the pointer would credit Sharethrough with an operational transparency surface it does not operate. sla: published: false uptime_commitment: not published support_tiers: not published note: >- Terms are carried in the Publisher Platform Terms of Service and the Managed Services Terms of Service; neither is an API SLA. changelog: published: false searched: - support.sharethrough.com help center (Advertisers category only; no release notes section) - www.sharethrough.com sitemap (627 URLs; no changelog, release-notes or updates page) note: >- The only dated version signal for any Sharethrough surface is the Prebid.js bidder adapter, whose VERSION constant reads 4.3.0 — but that file is versioned in the Prebid.js repository under Prebid's release process, not Sharethrough's, so it is not recorded as a Sharethrough changelog. documentation_availability: reference_url: https://support.sharethrough.com/hc/en-us/articles/360044449471-Sharethrough-Publisher-API-Documentation reference_status: 404 section_url: https://support.sharethrough.com/hc/en-us/sections/360009157451-Publisher-API-for-Reporting section_api_status: 401 section_article_count: 0 evidence: - >- GET /api/v2/help_center/en-us/articles/360044449471.json returns {"error":"RecordNotFound","description":"Not found"} - >- GET /api/v2/help_center/en-us/sections/360009157451.json returns {"error":"Couldn't authenticate you"} (401) — the section is restricted to signed-in users - >- GET /api/v2/help_center/en-us/sections/360009157451/articles.json returns count 0 anonymously - >- The help centre now exposes a single public category, Advertisers, containing DSP integration guides. The Publishers category (200065029) returns 404 anonymously. interpretation: >- The Publisher Reporting API is still running, but its written reference has been withdrawn from public view. An integrator can reach the endpoint and get a 401; they cannot read what to send it. host_decay: - host: api.sharethrough.com dns: NXDOMAIN note: >- This was the baseURL carried in apis.yml before this pass. It does not resolve. The live reporting host is publisher-api.sharethrough.com, named in Sharethrough's own example client. - host: publisher-api.sharethrough.com dns: resolves (3 A records) note: /v2/* routed; everything else 503. - host: btlr.sharethrough.com dns: 'CNAME btlr-us-east-1.sharethrough.com' note: 'Live; POST /universal/v1?supply_id=... returns 400 on a malformed body.' - host: iab.sharethrough.com dns: resolves (CloudFront) note: Serves sellers.json only. - host: nag.sharethrough.com note: '302s to https://sharethrough-users.auth0.com/u/login — the publisher platform login.' - host: developers.sharethrough.com dns: 'CNAME sharethrough.github.io' http_status: 404 note: >- A developer-portal hostname is still delegated to GitHub Pages, but no site is published there ("Site not found - GitHub Pages"). A dangling CNAME to an unclaimed Pages target. corporate: parent: Equativ events: - date: '2024-06-12' event: Equativ and Sharethrough announce merger source: https://www.sharethrough.com/company/press/sharethrough-and-equativ-are-merging - date: '2025-06' event: >- Integration completed; the combined company operates under the Equativ brand. sharethrough.com now links to equativ.com and to the "will now operate under Equativ brand" press release from its homepage. source: https://equativ.com/press/equativ-and-sharethrough-will-now-operate-under-equativ-brand-solidifying-global-position-as-leading-end-to-end-media-platform note: >- Equativ publishes its own Maestro Reporting API at help.equativ.com. That is a different product on a different domain under a different brand and is NOT recorded here or attributed to Sharethrough; if it is profiled it belongs in its own repo. notes: - >- The Sharethrough exchange itself is plainly still operating — sellers.json lists 5,189 active sellers and the bidding endpoint answers — so this is not a dead company. It is a live exchange whose developer-facing surface has been allowed to decay while the brand consolidates into Equativ.