specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: SimpleTexting
providerId: simpletexting
created: '2026-06-20'
modified: '2026-06-20'
reconciled: true
tags:
- SMS
- MMS
- Messaging
- Marketing
- Text Messaging
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of SimpleTexting spend. SimpleTexting bills a fixed monthly
  subscription per credit tier, where an SMS up to 160 characters consumes
  one credit, an extended SMS (up to 306 characters) consumes two credits,
  and an MMS consumes three credits. Usage beyond the plan allotment is
  billed as overage at $0.055 per credit. Additional user seats ($20/mo) and
  additional sending numbers ($10/mo) are recurring add-on charges. Annual
  billing reduces effective cost by roughly 20%.
notes: >-
  Per-tier pricing and the credit-to-message ratio are subject to change;
  verify against the SimpleTexting pricing page during reconciliation.
sources:
- https://simpletexting.com/pricing/
- https://simpletexting.com/api/
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: SimpleTexting
serviceCategory: Communications
billingModel:
  pricingCategory: Subscription-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Adjustment
focusColumns:
  ServiceName: SimpleTexting
  ServiceCategory: Communications
  ProviderName: SimpleTexting
  PublisherName: SimpleTexting
  InvoiceIssuerName: SimpleTexting
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription-Based
meters:
- name: plan_credits
  description: Monthly credits included in the subscribed plan tier; SMS=1, extended SMS=2, MMS=3 credits.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - plan
- name: overage_credits
  description: Credits consumed beyond the plan allotment, billed at $0.055 per credit.
  unit: credits
  aggregation: sum
  dimensions:
  - account
- name: user_seats
  description: User seats beyond the three included, billed at $20/month per seat.
  unit: seats
  aggregation: sum
  dimensions:
  - account
- name: sending_numbers
  description: Additional sending phone numbers beyond the included number, billed at $10/month each.
  unit: numbers
  aggregation: sum
  dimensions:
  - account
  - number
principles:
- name: Visibility
  description: Track credit burn via GET /api/tenant balance and the messages endpoint; reconcile against plan allotment monthly.
- name: Allocation
  description: Tag campaigns, lists, and sending numbers per team or initiative to attribute credit spend.
- name: Optimization
  description: Keep messages under 160 characters to stay at 1 credit; avoid unintended MMS (3 credits); right-size the plan tier to minimize $0.055 overage; use annual billing for ~20% savings.
- name: Accountability
  description: Assign owners per sending number and per campaign; review monthly credit usage and overage against budget.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com