aid: smalls
name: Smalls
description: 'Smalls is a New York City based direct-to-consumer pet food company
  founded in 2017 by Matt Michaelson and Calvin Bohn, selling gently cooked human-grade
  fresh cat food, freeze-dried raw and treats on a personalized monthly subscription
  that customers build through an onboarding quiz at smalls.com, shipped nationwide
  and, since 2023, also sold into brick-and-mortar retail and wholesale. The company
  had raised roughly $34 million as of March 2023 — including a $9M Series A round
  announced in 2020 and a $19M Series B closed in mid-2022 — from investors including
  Left Lane Capital, Founder Collective, Digitalis Ventures and R/GA Ventures, and
  its shares trade on the Forge Global secondary market. Smalls runs its own Remix
  storefront on Netlify backed by a Contentful CMS rather than a hosted commerce
  platform, and publishes no first-party developer program: contract discovery in
  August 2026 found no OpenAPI, Swagger, GraphQL endpoint, MCP server, A2A agent
  card, llms.txt or /.well-known documents on any smalls.com host, and no GitHub
  organization or public client library.'
url: https://raw.githubusercontent.com/api-evangelist/smalls/refs/heads/main/apis.yml
image: https://www.smalls.com/apple-touch-icon.png
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.20'
created: '2026-08-02'
modified: '2026-08-02'
tags:
- Company
- Pet Care
- Pet Food
- Ecommerce
- Direct to Consumer
- Subscription
- Consumer Packaged Goods
- Food and Beverage
- Retail
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/smalls-domain-security.yml
- type: LLMsTxt
  url: llms/smalls-llms.txt
- type: Website
  url: https://www.smalls.com/
- type: Blog
  url: https://www.smalls.com/blog
- type: Support
  url: https://help.smalls.com/
- type: SignUp
  url: https://www.smalls.com/account/login
- type: TermsOfService
  url: https://www.smalls.com/terms-of-use
- type: PrivacyPolicy
  url: https://www.smalls.com/privacy-policy
- type: Careers
  url: https://jobs.ashbyhq.com/smalls
- type: SecondaryMarket
  url: https://forgeglobal.com/smalls_stock/
x-enrichment:
  date: '2026-08-02'
  status: enriched
  artifacts_added: 4
  pass: local-v1