# SmartNews > SmartNews operates the SmartNews Ads platform and the SmartNews Marketing API > (v3), a REST API for programmatically managing advertising campaigns, ad groups, > ads, media, custom audiences, conversion pixels and Business Manager catalogs, > with an Insights API for reporting. Auth is OAuth 2.0 bearer (JWT). ## APIs - [SmartNews Marketing API — developer portal](https://ads.smartnews.com/developers/): OpenAPI 3.0 reference (v3.0.1), base https://ads.smartnews.com/api/ma/v3 - [SmartNews Ads Conversion API](https://help-ads.smartnews.com/en/item-5499/): server-to-server conversion event ingestion, base https://log.smartnews-ads.com — no OpenAPI published - [Getting started](https://help-ads.smartnews.com/en/item-4207/): first campaign via the Marketing API - [Ads API Terms of Service](https://ads.smartnews.com/developers/tos-en.html) Access is gated: an existing SmartNews Ads account plus an approved Developer Application Form is required, one developer app per organization. Marketing API v2 is disabled (410 Gone); v3 is current. There is no sandbox for the Marketing API — only the Conversion API publishes a staging host. ## Specs - [OpenAPI (verbatim)](openapi/smartnews-marketing-openapi.json): 46 operations, base https://ads.smartnews.com - [API Blueprint + markdown reference](https://github.com/smartnews/smartnews-ads-advertising-api-spec) ## Artifacts - [Authentication profile](authentication/smartnews-authentication.yml) - [API conventions](conventions/smartnews-conventions.yml): pagination, error envelope, rate limits - [Error catalog](errors/smartnews-problem-types.yml) - [Data model / ERD](data-model/smartnews-data-model.yml) - [Lifecycle & versioning](lifecycle/smartnews-lifecycle.yml) - [Changelog](changelog/smartnews-changelog.yml) - [Conformance](conformance/smartnews-conformance.yml) - [Candidate MCP tools](mcp/smartnews-mcp.yml): derived candidates only — SmartNews ships no MCP server - [Agent skills](skills/_index.yml) - [Sandbox / test environments](sandbox/smartnews-sandbox.yml) - [Plans & pricing](plans/smartnews-plans-pricing.yml): no published API plans - [Conversion event vocabulary](vocabulary/smartnews-conversion-events.yml): 35 event_name values - [Rate limits](rate-limits/smartnews-rate-limits.yml) - [Well-known probe results](well-known/smartnews-well-known.yml): no agent card, no llms.txt, no API catalog ## Docs - [SmartNews Ads Help Center](https://help-ads.smartnews.com/en/) - [Conversion API](https://help-ads.smartnews.com/en/item-5499/)