specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Smartrr
providerId: smartrr
created: '2026-07-10'
modified: '2026-07-10'
reconciled: false
tags:
- Subscriptions
- Loyalty
- Shopify
- Ecommerce
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Smartrr spend. Smartrr is billed as a Shopify subscription app,
  not per API request - the Vendor API is included with a Smartrr subscription
  at no additional API fee. Cost is driven by two components: a fixed monthly
  base fee tied to the plan tier (Launch $99, Grow $299, Excel from $499) and a
  usage fee of 1% of subscriber GMV (the gross merchandise value of all orders
  attached to a subscription). Smartrr markets a no-transaction-fee guarantee,
  so there is no additional per-order fee beyond the 1% of subscriber GMV.
  Larger merchants can negotiate flat-fee annual contracts with volume
  discounts. Because the dominant variable cost scales with subscriber GMV,
  spend grows with subscription revenue rather than with API call volume.
notes: >-
  Per-tier base fees and the 1% subscriber GMV rate are not reconciled here;
  verify current numbers on https://smartrr.com/pricing. The relevant cost
  drivers are the plan tier and subscriber GMV, not API request counts.
sources:
- https://smartrr.com/pricing
- https://support.smartrr.com/hc/en-us/articles/38949730932753-Plans
- https://apps.shopify.com/smartrr
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Smartrr
serviceCategory: Ecommerce and Subscription Management
billingModel:
  pricingCategory: Subscription plus Usage
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Adjustment
focusColumns:
  ServiceName: Smartrr Subscription Platform
  ServiceCategory: Ecommerce and Subscription Management
  ProviderName: Smartrr
  PublisherName: Smartrr
  InvoiceIssuerName: Smartrr
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription plus Usage
meters:
- name: monthly_base_fee
  description: Fixed monthly plan fee tied to the Smartrr tier (Launch / Grow / Excel).
  unit: subscription
  aggregation: sum
  dimensions:
  - account
  - plan
- name: subscriber_gmv_fee
  description: Usage fee of 1% of subscriber GMV - gross merchandise value of all orders attached to a subscription.
  unit: gmv
  aggregation: sum
  dimensions:
  - account
  - plan
principles:
- name: Visibility
  description: Track subscriber GMV monthly, since the 1% usage fee scales directly with it; watch the plan tier's fixed base fee separately.
- name: Allocation
  description: Attribute the base fee and GMV fee to the ecommerce/retention team that owns the subscription program.
- name: Optimization
  description: Right-size the plan tier to the feature set actually used, and negotiate a flat-fee annual contract once subscriber GMV is high enough that 1% exceeds a fixed contract.
- name: Accountability
  description: Review monthly Smartrr invoices against subscriber GMV growth and the retention/revenue the subscription program returns.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com