specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Smile.io
providerId: smile-io
created: '2026-07-10'
modified: '2026-07-10'
reconciled: false
tags:
- Loyalty
- Rewards
- E-commerce
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Smile.io spend. Smile is a subscription SaaS loyalty app billed
  monthly by plan tier, where each plan bundles a monthly order allowance and
  charges per-order overage above that allowance. REST API access itself carries
  no separate metered fee - it is a capability unlocked on the Plus and
  Enterprise plans rather than usage billed per API call. The primary cost
  drivers are therefore the plan subscription and order-volume overage, plus any
  Enterprise contract terms.
notes: >-
  Per-unit overage and exact plan prices are a snapshot and change; verify on the
  Smile pricing page. API calls are not separately metered - the cost lever tied
  to the API is which plan tier you must be on (Plus or Enterprise) to use it at
  all.
sources:
- https://smile.io/pricing
- https://dev.smile.io/api/introduction
- https://dev.smile.io/api/rate-limits
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Smile.io
serviceCategory: Marketing and Loyalty
billingModel:
  pricingCategory: Subscription
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Adjustment
focusColumns:
  ServiceName: Smile.io
  ServiceCategory: Marketing and Loyalty
  ProviderName: Smile.io
  PublisherName: Smile.io
  InvoiceIssuerName: Smile.io
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription
meters:
- name: plan_subscription
  description: Fixed monthly subscription fee for the selected Smile plan tier.
  unit: subscription
  aggregation: sum
  dimensions:
  - account
  - plan
- name: order_overage
  description: Per-order charge for monthly orders above the plan's included allowance.
  unit: orders
  aggregation: sum
  dimensions:
  - account
  - plan
- name: api_access
  description: REST API access as a plan capability (Plus and Enterprise); not metered per call.
  unit: capability
  aggregation: max
  dimensions:
  - account
  - plan
principles:
- name: Visibility
  description: Track the plan subscription and monthly order volume against the included allowance so overage is anticipated, not a surprise.
- name: Allocation
  description: Attribute the loyalty subscription and overage to the storefront/brand that runs the Smile program.
- name: Optimization
  description: Right-size the plan tier to actual monthly order volume; only step up to Plus/Enterprise when REST API access, VIP tiers, or custom rate limits are genuinely required.
- name: Accountability
  description: Assign an owner to review monthly orders vs allowance and reassess plan fit before renewal.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com