generated: '2026-07-21'
method: searched
source: https://developers.snap.com/api/marketing-api/Ads-API/announcements
api: Snapchat Marketing API
scheme: dated-announcements
current_version: v1
subscribe: https://developers.snap.com/api/marketing-api/Ads-API/announcements
entries:
  - date: '2026-04'
    highlights:
      - "FEED placement added to placements bundlable with CHAT_FEED for lower-funnel optimization goals (Pixel, App events), effective 6 May 2026."
    breaking: false
  - date: '2025-10'
    highlights:
      - "Snap begins enforcing inclusion of the CHAT_FEED placement when Ad Squads specify individual placements via custom configuration, from 27 November 2025."
    breaking: true
  - date: '2025-06'
    highlights:
      - "Optimization Goal and Conversion Window eligibility/targeting spec changes given a release date of 23 September 2025."
    breaking: true
  - date: '2025-03'
    highlights:
      - "Introduced Optimization Goal and Conversion Window eligibility changes; validation at point of creation will reject ineligible optimization goals / conversion windows. Recommends implementing the eligibility endpoint check."
    breaking: true
notes: >-
  Snap publishes Marketing API changes on the Announcements page with forward
  effective dates and an email subscription. Only the recent window is captured
  here.