generated: '2026-08-13'
method: searched
source: https://developers.snap.com/api/marketing-api/Ads-API/announcements
docs:
  - https://developers.snap.com/api/marketing-api/Ads-API/announcements
  - https://developers.snap.com/api/marketing-api/Ads-API/changelog
  - https://developers.snap.com/api/marketing-api/Ads-API/breaking-changes-log
  - https://developers.snap.com/api/lens-api-deprecation
  - https://developers.snap.com/camera-kit/getting-started/lts
api: Snap

versioning:
  - api: Snapchat Marketing API (Ads API)
    style: uri-path
    current: v1
    base: https://adsapi.snapchat.com/v1
    note: >-
      Snap's own version page reads "The API is versioned (you're welcome). The
      current version is v1." There has been one version since launch.
  - api: Snap Conversions API
    style: uri-path
    current: v3
    superseded: v2
    base: https://tr.snapchat.com
    migration_guide: https://developers.snap.com/marketing-api/Conversions-API/MigrationGuide
    note: >-
      v2 (/v2/conversion) is superseded by v3 (/v3/{asset_id}/events). Both
      specs are held in openapi/. Snap shipped V3 as a NEW SDK repo rather than
      a release of the existing SDKs — see packages/snap-packages.yml.
  - api: Camera Kit
    style: semver-sdk
    lts: true
    lts_policy: >-
      Long Term Support SDK versions carry a commitment to fixes for 1 year
      after initial release, including critical bug fixes and security patches.
    docs: https://developers.snap.com/camera-kit/getting-started/lts

deprecation:
  policy: >-
    Snap communicates changes, new releases and deprecations through the
    Marketing API Announcements page, a dated Change Log, a separate Breaking
    Changes Log, and an email announcement list developers can subscribe to.
    Announcements give forward dates by which changes take effect.
  channels:
    announcements: https://developers.snap.com/api/marketing-api/Ads-API/announcements
    change_log: https://developers.snap.com/api/marketing-api/Ads-API/changelog
    breaking_changes_log: https://developers.snap.com/api/marketing-api/Ads-API/breaking-changes-log
    newsletter: https://developers.snap.com/api/marketing-api/Ads-API/newsletter
    lens_api_deprecation: https://developers.snap.com/api/lens-api-deprecation
  subscribe: true
  sunset_header: false
  rfc8594: false
  sunset_note: >-
    No Sunset or Deprecation HTTP header is documented or observed. Deprecation
    is a publishing practice at Snap, not a runtime signal — a client learns
    nothing about an endpoint's lifecycle from the response.
  active_deprecations:
    - subject: Login Kit SDKs
      status: deprecated
      replacement: Direct OAuth 2.0 integration
      note: >-
        The SDKs that wrapped the OAuth2 service are being deprecated; the
        underlying OAuth2 service remains fully available.
      source: https://developers.snap.com/snap-kit/login-kit/overview
    - subject: Conversions API v2
      status: superseded
      replacement: Conversions API V3
      source: https://developers.snap.com/marketing-api/Conversions-API/MigrationGuide
    - subject: Lens Studio APIs
      status: deprecated-with-timeline
      note: >-
        Snap maintains a dedicated Lens API Deprecation guide listing deprecated
        Lens Studio APIs, their modern replacements, and the timeline for when
        each deprecated API will be blocked. This is Snap's most rigorous
        deprecation surface and it is on the Lens Studio side, not the API side.
      source: https://developers.snap.com/api/lens-api-deprecation
  examples:
    - "March 2025: Optimization Goal / Conversion Window eligibility validation announced, enforced 23 September 2025."
    - "October 2025: CHAT_FEED placement inclusion enforcement from 27 November 2025."
    - "April 2026: FEED placement bundlable with CHAT_FEED for lower-funnel optimization goals, effective 6 May 2026."

status_page:
  published: false
  url: null
  checked: '2026-08-13'
  note: >-
    Snap publishes no status page for any developer surface. status.snap.com and
    status.snapchat.com do not resolve (connection failure), and
    developers.snap.com/status returns 404.
  false_positive:
    url: https://snapchat.statuspage.io
    http_status: 200
    verdict: not-a-status-page
    finding: >-
      snapchat.statuspage.io answers 200 but is an UNCONFIGURED Statuspage
      template. Its API summary lists exactly two components literally named
      "API (example)" and "Management Portal (example)", both created
      2021-12-20, never updated, with zero incidents ever recorded. It is a
      reserved shell, not an operational status page, and must not be credited
      as one — the 200 is the trap.
    evidence_url: https://snapchat.statuspage.io/api/v2/summary.json

sla:
  published: false
  note: No public SLA or uptime commitment was found for any Snap API.

data_retention:
  - subject: Async report downloads
    retention: 7 days
    source: https://developers.snap.com/api/marketing-api/Ads-API/changelog
  - subject: MCP data
    retention: >-
      Governed by the Snap Developer Terms / Business Services Terms, which set
      limits on how long data returned through Snap APIs may be retained and
      when it must be deleted. Compliance is the integrator's responsibility.
    source: https://developers.snap.com/marketing-api/Ads-MCP/Introduction

deprecated_operations: []

x-evidence:
  - fetched: '2026-08-13'
    url: https://developers.snap.com/status
    http_status: 404
  - fetched: '2026-08-13'
    url: https://status.snap.com
    http_status: 000
    note: DNS/connection failure — host does not resolve.
  - fetched: '2026-08-13'
    url: https://snapchat.statuspage.io/api/v2/summary.json
    http_status: 200
    note: Unconfigured template; components named "(example)".