generated: '2026-08-13'
method: searched
source: https://developers.snap.com/api/marketing-api/Ads-API/introduction
docs:
  - https://developers.snap.com/api/marketing-api/Ads-API/introduction
  - https://businesshelp.snapchat.com/s/article/api-faq
  - https://ads.snapchat.com
api: Snap
plan_count: 0
plans: []

model:
  type: no-api-plans
  summary: >-
    Snap publishes no developer plans, tiers, quotas or per-call price for any of
    its APIs. Access to the Marketing API, Conversions API, Snap Kit / Login Kit
    and Camera Kit is granted against a Snap Business Manager / developer account
    rather than sold as a metered product, and there is no pricing page for the
    developer program to record.
  billed_instead: >-
    Money changes hands on ad spend, not on API calls. Campaigns bought through
    the Marketing API are priced by Snap's ad auction and invoiced through Snap
    Business Manager against a Funding Source on the Ad Account
    (credit card, PayPal, line of credit) — see the Funding Sources, Invoices,
    Billing Centers and Transactions entities in the Ads API.
  paywall: none
  self_service: true

access_gates:
  - gate: Snap Business Manager account
    required: true
    note: Required to create an Organization, Ad Account and OAuth app.
  - gate: OAuth app + client credentials
    required: true
    note: Created in Ads Manager -> Business Details -> OAuth Apps.
  - gate: Organization allowlist
    required: false
    applies_to: Marketing Mix Modeling (MMM) API
    note: >-
      The MMM API is the one Snap API with an explicit org-level allowlist —
      it is available only to orgs Snap has enabled for MMM API access.
      See https://developers.snap.com/api/marketing-api/Ads-API/MMM-API/onboarding
  - gate: Organization/Business Admin approval
    required: true
    applies_to: Snapchat Ads MCP
    note: Self-service; no Snap allowlist, but an org admin must approve each agent.
  - gate: App review
    required: true
    applies_to: Snap Kit and Camera Kit
    note: Snap reviews integrations before public release.

notes: >-
  plan_count is 0 as a measured fact, not a gap in this pass: Snap genuinely
  publishes no developer pricing tiers. Recorded explicitly so the absence is
  distinguishable from "not checked".

x-evidence:
  - fetched: '2026-08-13'
    url: https://developers.snap.com/api/marketing-api/Ads-API/introduction
    http_status: 200
  - fetched: '2026-08-13'
    url: https://ar.snap.com/camera-kit
    http_status: 200