specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Snapchat
providerId: snapchat
created: '2026-05-04'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-04, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-05-05'
reconciled: true
tags:
  - Advertising
  - Marketing
  - Social Media
  - FinOps
  - FOCUS
description: 'FOCUS-aligned FinOps for Snapchat: API access is free for approved developers; the billable
  surface is auction-based ad spend invoiced through Snap Business Manager.'
sources:
  - https://developers.snap.com/marketing-api/Ads-API/rate-limits
  - https://developers.snap.com/marketing-api/home
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Snap Inc.
serviceCategory: Advertising
billingModel:
  pricingCategory: Auction-Based Ad Spend
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
    - Usage
    - Tax
    - Adjustment
    - Credit
focusColumns:
  ServiceName: Snapchat Ads
  ServiceCategory: Advertising
  ProviderName: Snap
  PublisherName: Snap Inc.
  InvoiceIssuerName: Snap Inc.
  BillingCurrency: USD
  ChargeCategory: Usage
meters:
  - name: ad_impressions
    unit: impression
    aggregation: sum
    dimensions:
      - ad_account
      - campaign
      - country
  - name: ad_clicks
    unit: click
    aggregation: sum
    dimensions:
      - ad_account
      - campaign
  - name: ad_spend
    unit: USD
    aggregation: sum
    dimensions:
      - ad_account
      - campaign
      - objective
  - name: api_requests
    unit: request
    aggregation: sum
    dimensions:
      - app
      - access_token
principles:
  - name: Visibility
    description: Use Snap Business Manager reporting plus the Marketing API stats endpoints to retrieve
      spend, impressions, clicks, and conversions per campaign and ad account.
  - name: Allocation
    description: Allocate ad spend by ad account, campaign, ad squad, and country dimensions returned
      by the Marketing API; tag campaigns to the internal team or product driving them.
  - name: Optimization
    description: Tune bid strategy, audience targeting, and creative rotation; respect the 20 req/s app
      and 10 req/s per-token Marketing API limits to avoid wasted retries.
  - name: Accountability
    description: Each Snap Business Manager organization assigns roles for finance and campaign owners
      who reconcile invoices against Marketing API reporting.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com