name: Snov.io FinOps Framework
specificationVersion: '1.0'
description: >-
  FOCUS-aligned FinOps reference for Snov.io API consumption. Snov.io uses a
  credit-based consumption model where each API operation (email find, domain
  search, email verification) deducts credits from the monthly account balance.
  Recipients represent a second consumption dimension charged when a prospect
  is first contacted in a given billing period.
source: https://snov.io/pricing

provider: Snov.io
providerURL: https://snov.io/

billingModel: credit-based
billingPeriod: monthly
currency: USD

costCategories:
  - name: Subscription Fee
    description: >-
      Fixed monthly or annual fee for the chosen plan tier. Covers the baseline
      credit and recipient allotment plus platform features.
    type: fixed
    pricingURL: https://snov.io/pricing
    tiers:
      - tier: Trial
        monthlyCost: 0
        credits: 50
        recipients: 100
      - tier: Starter
        monthlyCost: 39
        annualMonthlyCost: 29.25
        credits: 1000
        recipients: 5000
      - tier: Pro S
        monthlyCost: 99
        annualMonthlyCost: 74.25
        credits: 5000
        recipients: 25000
      - tier: Pro M
        monthlyCost: 189
        annualMonthlyCost: 141.75
        credits: 20000
        recipients: 25000
      - tier: Pro L
        monthlyCost: 369
        annualMonthlyCost: 276.75
        credits: 50000
        recipients: 50000
      - tier: Pro Ultra
        monthlyCost: 738
        annualMonthlyCost: 553.50
        credits: 100000
        recipients: 100000
      - tier: Custom Ultra
        monthlyCost: custom
        credits: 200000+
        recipients: 400000+

  - name: Credit Consumption
    description: >-
      Variable cost component driven by API usage volume. Each successful
      email find, domain search, LinkedIn enrichment, or email verification
      consumes one credit from the account balance. Credits do not carry over
      between billing periods except on Custom Ultra plans.
    type: variable
    unit: credit
    costPerUnit: varies by plan
    rollover: false
    rolloverException: Custom Ultra plan includes unused credit rollover

  - name: Recipient Usage
    description: >-
      Each unique prospect contacted via campaign or direct send consumes one
      recipient slot per billing month. Follow-up messages to the same prospect
      within the same month are free.
    type: variable
    unit: recipient
    rollover: false

  - name: Add-on Services
    description: Optional add-on services billed in addition to the base subscription.
    type: addon
    items:
      - name: LinkedIn Automation Slot
        monthlyRate: 69
        discountedRate: 59
        note: Discounted rate applies when purchased alongside a paid plan
      - name: Phone and Data Enrichment Tokens
        ratePerToken: 0.02
        tokenValidity: 90 days

costOptimization:
  - recommendation: Annual billing discount
    description: Purchasing an annual subscription reduces monthly cost by 25% across all plan tiers.
    savingsPercent: 25

  - recommendation: Right-size credit plan
    description: >-
      Monitor credit consumption via GET /v1/check-user-balance before each
      billing renewal. Downgrade or upgrade to the plan tier whose credit
      allotment best matches observed monthly usage to avoid over-provisioning.

  - recommendation: Leverage free endpoints
    description: >-
      The domain email count endpoint (POST /v1/get-domain-emails-count) and
      list email accounts endpoint (GET /v2/sender-accounts/emails) are free
      and do not consume credits. Use these for pre-flight checks before
      committing credits to full searches.

  - recommendation: Batch email verification
    description: >-
      The email verification API accepts up to 10 addresses per request,
      reducing API call volume and simplifying credit tracking for bulk
      verification workflows.

  - recommendation: Token refresh strategy
    description: >-
      OAuth 2.0 Bearer tokens expire after 3600 seconds. Implementing proactive
      token refresh (e.g., refresh at 3000 seconds) avoids failed requests and
      unnecessary retry overhead that could count against the 60 req/min rate limit.

focusAlignment:
  version: '1.0'
  chargeCategory: SaaS
  chargeType: Usage
  pricingCategory: Credit-based consumption
  serviceCategory: Sales Automation / Lead Generation
  provider: Snov.io
  invoiceCurrency: USD