generated: '2026-08-12'
method: searched
source: https://www.sojern.com/pricing
note: >-
  Sojern publishes a named tier list with one real published rate (the 15% commission model); every
  other tier is quote-based ("Get Your Custom Plan" / "Ask About Custom Pricing"). There is no
  self-serve checkout and no API-metered pricing — these are marketing-services plans, not API plans.
plan_count: 7
currency: USD
billing_notes:
  - 'Advertising is charged as CPM, a percentage fee of total budget, or the 15% commission model.'
  - 'Guest Experience solutions are monthly subscriptions priced by property count or room volume.'
  - 'A one-time setup fee may apply to Guest Marketing Suite onboarding and integrations.'
  - 'Channel integration pass-through fees (e.g. Availability, Rates and Inventory / ARI fees) may apply.'
plans:
- name: Commission
  family: Travel Ads Platform
  tagline: Pay Only for Results
  price: '15% commission'
  price_model: commission-on-completed-stay
  currency: USD
  billing_period: per-booking
  published_price: true
  upfront_cost: false
  best_for: Small to mid-sized hotels
  quote: '15% commission—only after a guest books and stays.'
  cta: Start for Free
- name: Managed Campaign
  family: Travel Ads Platform
  tagline: Let Us Maximize Your Marketing Budget
  price: null
  price_model: cpm
  currency: USD
  billing_period: campaign
  published_price: false
  best_for: Hospitality brands and travel marketers
  quote: 'We run your display, video, social, SEM, and metasearch—all for one straightforward CPM.'
  cta: Get Your Custom Plan
- name: Co-Op
  family: Travel Ads Platform
  tagline: Marketing With Shared Goals, Resources
  price: null
  price_model: pooled-budget
  currency: USD
  billing_period: campaign
  published_price: false
  best_for: Destinations, hotels, attractions, and tourism groups
  cta: Explore Co-Op Programs
- name: Traveler Audiences
  family: Travel Ads Platform
  tagline: Flexible, Curated Data for Your Own DSP
  price: null
  price_model: audience-package-or-pmp-deal
  currency: USD
  billing_period: negotiated
  published_price: false
  best_for: Agencies and traders activating travel audiences in their own DSP
  quote: 'Get custom audience packages and PMP deals tailored to your goals.'
  cta: Try a Pilot Campaign
- name: Guest Marketing Suite
  family: Guest Experience Platform
  tagline: Automated Emails. More Bookings. Happier Guests.
  price: null
  price_model: per-property-or-per-room
  currency: USD
  billing_period: subscription
  published_price: false
  setup_fee: true
  best_for: Hotels driving direct bookings and loyalty
  quote: 'Priced per property or per room; discounts available when bundled with Sojern media campaigns. One-time setup fee applies.'
  cta: Ask About Custom Pricing
- name: AI Concierge
  family: Guest Experience Platform
  tagline: 24/7 Guest Support. Zero Extra Headcount.
  price: null
  price_model: scaled-by-property-count-and-usage
  currency: USD
  billing_period: monthly
  published_price: false
  best_for: Properties elevating service without added headcount
  quote: 'Scalable pricing based on property count and usage.'
  cta: Start Your Subscription
- name: Reputation Manager
  family: Guest Experience Platform
  tagline: Smarter Reviews. Stronger Reputation.
  price: null
  price_model: subscription
  currency: USD
  billing_period: monthly
  published_price: false
  best_for: Hospitality brands managing reviews and reputation
  cta: Start Your Subscription