# Vendor facets — Squarespace. A website builder whose only agent-facing surface is an llms.txt
# text field the site owner fills in (7.1 sites, off by default). Squarespace writes none of it,
# so the credit is the owner's work. Its other AI features — an AI-crawler block toggle and an
# AI Visibility tracking tool — score nothing.
vendor: squarespace
name: Squarespace
website: https://www.squarespace.com
areas:
- hosting
registry_keys:
- squarespace
rubric_schema_version: 0.22.0
generated: '2026-09-25'
features_refreshed: '2026-09-25'
basis: capability
summary: >-
  Squarespace can reach exactly one Kin Score check: it will serve an llms.txt that the site owner writes
  into a settings field, and the owner's writing is what earns it. It generates no llms.txt, no MCP server
  and no commerce profile, and documents no way to publish .well-known documents; the AI-crawler toggle
  and AI Visibility tool are real features no check reads.
features:
- id: llms-txt-field
  name: llms.txt editor (SEO / AI Visibility panel)
  description: >-
    On version 7.1 sites the owner enables /llms.txt by typing its content into SEO Settings > LLMS.txt;
    disabled by default, and Squarespace offers no content of its own.
  source: https://support.squarespace.com/hc/en-us/articles/47434125611277-Create-an-llms-txt-file
  tier: all
- id: ai-crawler-toggle
  name: Block known AI crawlers
  description: A Settings > Crawlers checkbox that blocks known AI crawlers from the site.
  source: >-
    https://support.squarespace.com/hc/en-us/articles/38299115788813-Optimize-your-site-for-AI-powered-search-engines
  tier: all
- id: ai-visibility
  name: AI Visibility tool
  description: >-
    Runs branded and non-branded prompts against ChatGPT and Gemini to track how often the site is mentioned,
    metered by AI credits.
  source: >-
    https://support.squarespace.com/hc/en-us/articles/38299115788813-Optimize-your-site-for-AI-powered-search-engines
  tier: all
maps:
- feature: llms-txt-field
  check: llms_txt_published
  layer: composite
  provider_must: >-
    Write the whole file and save it; the field is empty and the file unpublished by default. The credit
    is for the owner's writing — Squarespace contributes only the route.
  catalog_pass_rate: 0.351
  facet: discoverability
  points: 4
  baseline_pass_rate: 0.65
earns_nothing:
- feature: ai-crawler-toggle
  check: consent_identity
  why: A block list declares no AIPREF / ContentSignal / WebBotAuth posture the dimension reads.
- feature: ai-visibility
  why: Measuring mentions in AI answers changes nothing on the provider's surface.
out_of_reach:
  checks:
  - well_known_published
  - well_known_catalog
  - mcp_server
  - agentic_commerce
  - contract_present
  - agent_card
  note: >-
    We found no documented way to serve .well-known documents, run server code or publish a commerce profile
    on a Squarespace site.
surface:
  discoverability:
    reachable: 4.0
    total: 54
  agent_readiness:
    reachable: 0
    total: 139
hard_rule: >-
  A model, not a score. Adopting this vendor changes a provider's Kin Score only when the provider publishes
  the resulting artifacts on its own surface; nothing here writes a score, and no sponsorship or partnership
  can.
method: searched
source:
- >-
  https://support.squarespace.com/hc/en-us/articles/38299115788813-Optimize-your-site-for-AI-powered-search-engines
- https://support.squarespace.com/hc/en-us/articles/47434125611277-Create-an-llms-txt-file
measured:
  cohort:
    method: vendors-catalog.json detections (CNAME / header / URL shape / markup), never a name match
    detected: 3
    in_baseline: 2
  control:
    basis: providers earning contract_present + documentation_present + api_reference_present, minus the
      cohort
    n: 5214
  metric: >-
    cohort_pct / control_pct = mean share of the check's points earned (derived and platform credit weighted),
    x100
  measured_on: '2026-09-25'
  status: 'not measurable: 2 detected customers clear the baseline (need 20)'
simulation:
  simulated_on: '2026-09-25'
  rubric: 0.23.0
  population: providers publishing a contract (contract_present earned), replayable exactly
  providers: 8977
  providers_unreplayable: 987
  providers_moved: 4456
  conditional_rows: excluded (they depend on what the API already does)
  composite_lift:
    median: 0.0
    p75: 0.7
    p90: 0.8
    max: 0.8
    mean_among_movers: 0.7
  agent_readiness_lift:
    median: 0.0
    p75: 0.0
    p90: 0.0
    max: 0.0
    mean_among_movers: 0.0
  facet_lift_median_among_movers:
    discoverability: 7.4
  composite_band_moves:
    thin -> developing: 164
    emerging -> thin: 49
    developing -> strong: 49
    strong -> exemplar: 13
  agent_readiness_band_moves: {}
  method: >-
    each provider's own kin/checks file, the vendor's maps at their stated credit, the scorer's composite
    formula; from -> to, nothing written