generated: '2026-08-13'
method: searched
source: >-
  https://github.com/StackAdapt/stackadapt-gtm-server-side-pixel,
  https://github.com/StackAdapt/stackadapt-gtm-client-side-pixel
note: >-
  StackAdapt ships no embeddable dashboard, element library or web-component set. What it does
  publish as first-party client-side integration artifacts are two Google Tag Manager tag
  templates — one for web containers, one for server containers — plus the universal pixel they
  wrap. These are the client-side surface a developer installs; they are distinct from the
  TypeScript SDK catalogued in packages/.

families:
- name: Google Tag Manager tag templates
  kind: tag-template
  loader: Google Tag Manager (template gallery)
  components:
  - name: StackAdapt server-side pixel
    repo: https://github.com/StackAdapt/stackadapt-gtm-server-side-pixel
    container: server
    description: >-
      Implements retargeting, conversion tracking and lookalike targeting from a GTM server
      container, in both universal-event and standalone formats.
    endpoint: https://tags.srv.stackadapt.com/
    tag_types:
    - {type: rt, purpose: retargeting, identifier_param: sid}
    - {type: drt, purpose: direct retargeting, identifier_param: sid}
    - {type: lal, purpose: lookalike, identifier_param: sid}
    - {type: conv, purpose: conversion, identifier_param: cid}
    - {type: saq_pxl, purpose: universal pixel, identifier_param: uid}
    parameters_forwarded: [gtm_ss, ip_fwd, url, ref, title, utm_source, engage_time, user_id, 'sa_conv_data_*']
    source: template.tpl in the repository above
    last_updated: '2026-07-19'
  - name: StackAdapt client-side pixel
    repo: https://github.com/StackAdapt/stackadapt-gtm-client-side-pixel
    container: web
    description: Web-container GTM tag template for the StackAdapt pixel.
    endpoint: https://tags.srv.stackadapt.com/
    last_updated: '2025-11-05'
  distribution: >-
    Both templates are distributed through the GTM template gallery from their GitHub
    repositories under the Google Tag Manager gallery terms. They are unversioned — see
    packages/stackadapt-packages.yml.

not_found:
- embeddable dashboards
- hosted/prebuilt UI surfaces
- web components / custom elements
- React or Vue component libraries
- embedded reporting iframes