name: StackAdapt FinOps
description: Financial operations guidance for StackAdapt API usage and programmatic advertising spend management, including cost models, billing structures, and budget optimization strategies.
url: https://www.stackadapt.com/plans-and-packages
cost_model:
  type: Media Spend / CPM Markup
  description: StackAdapt does not charge hidden platform tech fees. Costs are driven by media spend through CPM (cost per mille), CPC (cost per click), and CPE (cost per engagement) bidding models.
  fee_structure:
    - type: Platform Fee
      rate: "~15% of media spend or CPM markup (typical)"
      notes: No hidden tech fees; competitive vs other DSPs that charge platform percentage on top of media
    - type: Media Spend
      rate: Variable (real-time bidding)
      notes: Actual CPM/CPC/CPE rates determined by auction dynamics and targeting parameters

billing:
  payment_methods:
    - Credit card (Basic tier)
    - Net terms (Grow, Scale, Accelerate tiers)
    - Custom terms (Enterprise)
  invoicing: Monthly or custom billing cycle depending on tier

spend_tiers:
  - tier: Small / Self-Serve
    monthly_estimate: "$500 - $4,000/month"
    notes: Includes platform access and media spend; credit card accepted
  - tier: Mid-Market
    monthly_estimate: "$4,000 - $30,000/month"
    notes: Managed services available; net terms
  - tier: Enterprise
    monthly_estimate: "$30,000 - $250,000+/month"
    notes: Custom pricing and terms; dedicated strategic team

implementation_costs:
  - segment: Small Business
    implementation: "~$2,000"
    timeline: "2-4 weeks"
  - segment: Mid-Market
    implementation: "~$10,000"
    timeline: "4-8 weeks"
  - segment: Enterprise
    implementation: "$50,000+"
    timeline: "2-6 months"

cost_optimization:
  - strategy: Start self-serve to understand platform before engaging managed services
  - strategy: Ensure campaign budgets are sufficient to generate meaningful programmatic scale
  - strategy: Migrate write operations from deprecated REST API to GraphQL to avoid future disruption
  - strategy: Use CPM bidding for awareness campaigns; CPC/CPE for performance-driven objectives
  - strategy: Leverage Dynamic Creative Optimization (Scale tier+) to improve ROAS
  - strategy: Utilize reporting APIs to monitor spend and performance programmatically

api_cost_notes:
  - "API access is included with platform accounts; no separate API licensing fee disclosed"
  - "GraphQL API requires a separate API key from the REST API"
  - "MCP Server access available for AI agent integrations at no additional disclosed cost"
  - "Contact StackAdapt sales for API access terms specific to your account"

references:
  - name: Plans and Packages
    url: https://www.stackadapt.com/plans-and-packages
  - name: API Terms and Conditions
    url: https://www.stackadapt.com/legal-document-centre/api-terms-and-conditions