specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Subbly
providerId: subbly
created: '2026-07-10'
modified: '2026-07-10'
reconciled: false
tags:
- Subscriptions
- Subscription Commerce
- Ecommerce
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Subbly spend. Subbly bills as a SaaS subscription-commerce
  platform: a fixed monthly platform fee per plan tier plus a Subbly transaction
  fee taken as a percentage of each processed transaction, on top of the
  underlying payment processor's fees (Stripe, PayPal/Braintree, Auth.net). The
  developer surface (SubblyCart.js, the Subbly.js SDK, the Orders API, and
  webhooks) is included in the platform subscription and is not separately
  metered. The dominant variable cost is the transaction fee, so cost scales
  with processed order/subscription volume; annual billing lowers the fixed
  platform fee by roughly 25%.
notes: >-
  Per-unit rates are grounded in the Subbly pricing page as of 2026-07-10 and
  may change; verify at https://www.subbly.co/pricing. Total cost of processing
  also includes payment-processor fees that Subbly does not collect. There is no
  usage-metered API charge to model - API access is bundled with the plan.
sources:
- https://www.subbly.co/pricing
- https://support.subbly.co/faq/pricing-structure-and-applicable-transaction-fees-on-subbly
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Subbly
serviceCategory: Ecommerce and Subscription Commerce
billingModel:
  pricingCategory: Subscription-Plus-Usage
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
focusColumns:
  ServiceName: Subbly Subscription Commerce Platform
  ServiceCategory: Ecommerce and Subscription Commerce
  ProviderName: Subbly
  PublisherName: Subbly
  InvoiceIssuerName: Subbly
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription-Plus-Usage
meters:
- name: platform_fee
  description: Fixed monthly platform fee for the selected Subbly plan tier.
  unit: months
  aggregation: sum
  dimensions:
  - account
  - plan
- name: transaction_fee
  description: Subbly transaction fee taken as a percentage of each processed transaction, on top of payment-processor fees.
  unit: transactions
  aggregation: sum
  dimensions:
  - account
  - processor
  - plan
principles:
- name: Visibility
  description: Track the fixed platform fee separately from the percentage transaction fee, and separate both from the underlying payment-processor fees.
- name: Allocation
  description: Attribute transaction-fee spend to product lines or storefronts by tagging orders and subscriptions in the Subbly admin.
- name: Optimization
  description: Move to annual billing to cut the platform fee, and step up plan tiers (or to Subbly X) as volume grows since higher tiers carry lower transaction-fee percentages.
- name: Accountability
  description: Review monthly platform plus transaction fees against processed subscription revenue to keep effective take-rate in view.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com