specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Swoogo
providerId: swoogo
created: '2026-07-05'
modified: '2026-07-05'
reconciled: false
tags:
- Event Management
- Event Registration
- SaaS
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Swoogo spend. Swoogo is billed as an annual, team-based (per-user)
  SaaS subscription rather than on API or event volume - every plan includes
  unlimited events and unlimited registrations, so the cost driver is the number
  of team seats and the plan tier (Professional through Enterprise), not metered
  consumption. The REST API is included with the subscription at no separate fee;
  its only "budget" is the credit-based rate limit (2000 credits per 10 minutes),
  which caps throughput but does not add cost. There is no free tier or free
  trial. Implementation, onboarding, and third-party integrations can add
  one-time professional-services costs on top of the subscription.
notes: >-
  Swoogo does not publish itemized list pricing; subscription figures are
  third-party estimates and should be reconciled with Swoogo sales. Because
  billing is a flat annual subscription, FinOps attention is on seat/tier
  right-sizing and contract renewal rather than usage metering.
sources:
- https://swoogo.events/pricing/
- https://www.g2.com/products/swoogo/pricing
- https://swoogo.readme.io/docs/api-rate-limits
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Swoogo
serviceCategory: Event Management Software
billingModel:
  pricingCategory: Subscription
  billingFrequency: Annual
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Adjustment
focusColumns:
  ServiceName: Swoogo
  ServiceCategory: Event Management Software
  ProviderName: Swoogo
  PublisherName: Swoogo
  InvoiceIssuerName: Swoogo
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription
meters:
- name: team_seats
  description: Number of Swoogo user seats on the subscription - the primary cost driver.
  unit: seats
  aggregation: max
  dimensions:
  - account
  - plan
- name: plan_tier
  description: Subscription tier (Professional, Growth/higher, Enterprise) that sets the seat price.
  unit: tier
  aggregation: max
  dimensions:
  - account
- name: api_credits
  description: Credit-based API rate-limit consumption (2000 credits per 10 minutes). Governs throughput, not billing.
  unit: credits
  aggregation: sum
  dimensions:
  - account
- name: professional_services
  description: One-time implementation, onboarding, training, and integration costs.
  unit: engagements
  aggregation: sum
  dimensions:
  - account
principles:
- name: Visibility
  description: Track active team seats and plan tier against the annual contract; monitor API credit consumption to confirm the rate limit is sufficient without prompting a tier change.
- name: Allocation
  description: Map Swoogo seats to the teams/events that use them so the flat subscription can be charged back to the right cost centers.
- name: Optimization
  description: Right-size the number of seats and the plan tier to actual usage at renewal; batch API reads and prefer single-record fetches to stay within the credit window without upgrading.
- name: Accountability
  description: Assign an owner for the Swoogo contract and review seat counts and tier fit ahead of each annual renewal.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com