slug: taboola
provider: Taboola
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Software & Technology
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 6
edges:
- tag: Campaigns
  spec_file: taboola-campaigns-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.85
  evidence: POST /{account_id}/campaigns/ createCampaign Create A Campaign; schemas Targeting, Campaign;
    "managing Taboola Realize advertising campaigns"
  reason: Full lifecycle management of native/discovery advertising campaigns is paid-media management
    within Digital Marketing.
- tag: Campaign Items
  spec_file: taboola-campaign-items-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.8
  evidence: GET/POST /{account_id}/campaigns/{campaign_id}/items/ createCampaignItem Create A Campaign
    Item; schema Item; "campaign creatives (items)"
  reason: CRUD over native-ad creatives within advertising campaigns is squarely paid-media/digital marketing
    execution.
- tag: Audience Targeting
  spec_file: taboola-audience-targeting-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.75
  evidence: POST /{account_id}/campaigns/{campaign_id}/targeting/my_audience updateMyAudienceTargeting;
    "Apply audience targeting to Taboola Realize campaigns"
  reason: Applying first-party/lookalike audience targeting to paid native advertising campaigns is paid-media/digital
    marketing execution.
- tag: Bulk Items
  spec_file: taboola-bulk-items-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.72
  evidence: '"Manage individual campaign creatives (items) and performance video items (motion ads) for
    Taboola Realize campaigns"; bulkCreateItemsAcrossCampaigns'
  reason: Bulk management of ad creatives across campaigns is paid-media/digital advertising execution;
    the 'bulk' framing is just an operational variant of the same capability.
- tag: Bulk Operations
  spec_file: taboola-bulk-operations-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.72
  evidence: POST /{account_id}/campaigns/bulk bulkUpdateCampaigns; "managing Taboola Realize advertising
    campaigns"
  reason: Network-wide and bulk advertising campaign updates are paid-media campaign management, i.e.
    digital marketing execution.
- tag: Conversion Rules
  spec_file: taboola-conversion-rules-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: '"Manage Taboola conversion rules and report conversion events ... used to track campaign
    outcomes (purchases, leads, page views) and to optimize bid strategies"'
  reason: Conversion tracking rules for paid native advertising campaigns are a digital/paid-media marketing
    measurement function, not financial or sales order processing.