specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Taboola
providerId: taboola
created: '2026-05-25'
modified: '2026-05-25'
reconciled: false
tags:
  - FinOps
  - Cost Management
  - FOCUS
  - Advertising
  - Native
description: |-
  FOCUS-aligned FinOps definition for the Taboola Realize advertising platform. Advertising
  spend is metered per click, per thousand impressions, or per conversion depending on the
  campaign bid strategy. Conversion data (purchases, leads, page views) is sourced from
  Taboola conversion rules. Reports are exposed via the Backstage Reports API which provides
  the source of truth for cost reconciliation against advertiser invoices.
sources:
  - https://developers.taboola.com/backstage-api/reference
  - https://www.taboola.com/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Taboola
serviceCategory: Marketing and Advertising
billingModel:
  pricingCategory: Usage-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
    - Usage
    - Tax
    - Credit
    - Adjustment
  primaryUnit: click
  secondaryUnits:
    - impression
    - conversion
focusColumns:
  ServiceName: Taboola Realize
  ServiceCategory: Marketing and Advertising
  ProviderName: Taboola
  PublisherName: Taboola
  InvoiceIssuerName: Taboola
  PricingCategory: Usage-Based
  PricingUnit: click
  BillingCurrency: USD
meters:
  - name: clicks
    unit: click
    aggregation: sum
    dimensions:
      - account_id
      - campaign_id
      - item_id
      - site
      - country
      - platform
    sourceEndpoint: /{account_id}/reports/campaign-summary/dimensions/{dimension}
  - name: impressions
    unit: impression
    aggregation: sum
    dimensions:
      - account_id
      - campaign_id
      - item_id
      - site
      - country
      - platform
    sourceEndpoint: /{account_id}/reports/campaign-summary/dimensions/{dimension}
  - name: visible_impressions
    unit: impression
    aggregation: sum
    description: Viewable impressions per IAB measurement.
  - name: spent
    unit: currency
    aggregation: sum
    dimensions:
      - account_id
      - campaign_id
      - currency
  - name: conversions
    unit: conversion
    aggregation: sum
    dimensions:
      - account_id
      - campaign_id
      - conversion_rule_id
    sourceEndpoint: /{account_id}/conversion_rules/plus_data
  - name: conversions_value
    unit: currency
    aggregation: sum
  - name: cpa
    unit: currency_per_conversion
    aggregation: derived
  - name: roas
    unit: ratio
    aggregation: derived
reportingSurfaces:
  - id: campaign-summary
    description: Aggregated campaign spend and performance by dimension.
    endpoint: /{account_id}/reports/campaign-summary/dimensions/{dimension}
    dimensions:
      - day
      - week
      - month
      - campaign_breakdown
      - site_breakdown
      - country_breakdown
      - platform_breakdown
      - ad_breakdown
  - id: top-campaign-content
    description: Top performing creative items.
    endpoint: /{account_id}/reports/top-campaign-content/dimensions/item_breakdown
  - id: realtime-ads
    description: Near real-time performance snapshot.
    endpoint: /{account_id}/reports/realtime-ads