generated: '2026-08-13'
method: searched
source: https://www.taboola.com/products/realize + https://developers.taboola.com/backstage-api/reference/get-list-of-minimum-cpc-values
plan_count: 1
methodNote: >-
  Taboola publishes no self-service rate card. Advertising is billed CPC/CPM/CPA per bid
  strategy and Backstage API access is granted by an account manager, so there is exactly
  one usage-based commercial tier and no published price. Re-verified 2026-08-13: the
  pricing surface is still contact-driven, and the only machine-readable price signal is
  the dictionary endpoint /resources/min_cpc.
specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Taboola
providerId: taboola
created: '2026-05-25'
modified: '2026-05-25'
reconciled: false
tags:
  - Advertising
  - Native Advertising
  - Discovery
  - Performance Marketing
description: |-
  Taboola does not publish a self-service rate card for advertising spend. Campaigns are billed
  CPC, CPM, or CPA per bid strategy, with Backstage API access granted to advertisers (typically
  spending above a minimum monthly threshold) and partners. Minimum daily campaign budget is
  generally $10/day with minimum CPC values per currency (queryable via the dictionary endpoint
  `/resources/min_cpc`). API access itself is free for approved advertisers and partners.
sources:
  - https://www.taboola.com/
  - https://developers.taboola.com/backstage-api/reference
  - https://developers.taboola.com/backstage-api/reference/get-list-of-minimum-cpc-values.md
plans:
  - id: taboola-realize-advertiser
    name: Realize Advertiser
    type: usage-based
    description: |-
      Self-serve advertiser account on the Realize platform. Pay-per-click, pay-per-impression,
      or pay-per-conversion based on campaign bid strategy. Backstage API access available on
      request through your Taboola account manager. Minimum daily campaign budget typically $10.
    entries:
      - label: CPC bid
        name: cpc
        type: metered
        metric: click
        limit: -1
        timeFrame: usage
        geo: global
        unit: 1
        price: 'variable'
        userMultiplied: false
        description: Pay-per-click pricing; per-currency minimum CPC enforced.
      - label: CPM bid
        name: cpm
        type: metered
        metric: impression
        limit: -1
        timeFrame: usage
        geo: global
        unit: 1000
        price: 'variable'
        userMultiplied: false
      - label: Target CPA
        name: cpa
        type: metered
        metric: conversion
        limit: -1
        timeFrame: usage
        geo: global
        unit: 1
        price: 'variable'
        userMultiplied: false
    features:
      - Self-serve campaign management via Realize UI
      - Optional Backstage API access for programmatic management
      - First-party, lookalike, marketplace, contextual, and combined audience targeting
      - Country, region, city, postal-code, DMA, platform, OS, browser, and publisher targeting
      - Conversion tracking via pixel or server-to-server
      - Reporting endpoints (campaign-summary, top-content, real-time)
  - id: taboola-managed-network
    name: Managed / Network Account
    type: custom
    description: |-
      Network and partner accounts for agencies, DSPs, and platforms managing many advertiser
      accounts. Includes bulk operations across campaigns and items, plus network-wide
      reporting. Pricing and minimums negotiated directly with Taboola.
    entries:
      - label: Custom pricing
        name: custom
        type: custom
        metric: contract
        limit: -1
        timeFrame: contract
        geo: global
        price: 'contact-sales'
        userMultiplied: false
    features:
      - Bulk create / update / delete items and campaigns across accounts
      - Network-wide campaign list endpoint
      - Multi-advertiser account discovery
      - Dedicated account management