generated: '2026-08-13'
method: searched
source: https://www.talkwalker.com/pricing
name: Talkwalker Plans and Pricing
description: >-
  Talkwalker (now marketed as "Lumen by Talkwalker") publishes three subscription tiers for social
  listening and analytics. NO price is published for any tier — every tier ends in "get a custom
  quote" behind a demo-request form. All plans include unlimited users.
url: https://www.talkwalker.com/pricing
plan_count: 3
priced_plan_count: 0
currency: null
billing_period: annual subscription
pricing_model: quote-only
self_service_signup: false
free_tier: false
trial: false
note: >-
  plan_count is 3 because Talkwalker names three tiers with differentiated entitlements; priced_plan_count
  is 0 because none of them carries a number. The page headline is literally "Pick your plan to get a
  custom quote". Volume differences are expressed only as multipliers relative to the base tier
  (2x, 6x), never as absolute quotas, so a buyer cannot size a plan without talking to sales.
api_metering:
  note: >-
    API access is metered SEPARATELY from the subscription tiers, in credits, and the credit
    allowance is not stated on the pricing page. See rate-limits/talkwalker-rate-limits.yml and
    https://developer.talkwalker.com/docs/getting-started/credits-pricing. API access tokens are
    issued on request by Talkwalker; there is no self-service API signup.
plans:
  - name: Core
    description: >-
      Real-time, always-on understanding of brand, audience and market with the Lumen by Talkwalker
      intelligence engine.
    price: null
    currency: null
    billing: annual subscription
    pricing: Custom quote required
    included_quota: >-
      "Ideal volume for essential social listening with non-sampled results" — no absolute figure
      published.
    overage: not published
    features:
      - Industry-leading social listening and media monitoring
      - Topic and channel analytics
      - Custom dashboards, reports, and alerts
      - 'Wisdom: peak detection, forecasting, and AI summaries'
      - 'AI Agent: ask questions and instantly surface insights from your data'
      - 'LLM Insights: monitor how AI assistants talk about your brand and industry'
      - 'IQ Apps: pre-built use case dashboards'
      - Unlimited users
  - name: Analyze
    popular: true
    description: >-
      Track more brands, campaigns and markets for deeper insight into conversations, performance,
      competitors and trends.
    price: null
    currency: null
    billing: annual subscription
    pricing: Custom quote required
    included_quota: 2x the non-sampled results volume of Core; 25 additional topics, filters and channels.
    overage: not published
    features:
      - Everything in Core
      - 2x non-sampled results volume
      - 25 additional topics, filters, and channels
      - Multi-brand, multi-market and multi-audience tracking
  - name: Business
    description: >-
      The most comprehensive data coverage and advanced capabilities, for insights across an entire
      organization.
    price: null
    currency: null
    billing: annual subscription
    pricing: Custom quote required
    included_quota: >-
      6x the non-sampled results volume of Core; 3x more topics, filters and channels; additional
      historical data.
    overage: not published
    features:
      - Everything in Analyze
      - 6x non-sampled results volume
      - 3x more topics, filters, and channels
      - Additional historical data
      - Additional AI agent questions and LLM Insights channels
      - More workspaces, enterprise features and governance to scale across regions and departments
included_with_every_plan:
  - Unlimited users
  - Professional onboarding
  - Best practice articles, guides, and tutorials
  - Continuous online training courses led by experts
  - Comprehensive customer support in your region
  - Regular strategy reviews with Talkwalker experts
platform_claims:
  - 150 million data sources
  - 30+ social platforms
  - 187 languages
  - 196 countries
  - 30% more relevant data
platform_claims_note: >-
  Vendor marketing claims from the pricing page, recorded as claims — not independently verified.
notes:
  - Pricing is not publicly listed; every tier routes to a demo-request form for a quote.
  - Talkwalker was acquired by Hootsuite and the product is being rebranded "Lumen by Talkwalker".
evidence:
  - url: https://www.talkwalker.com/pricing
    status: 200