title: Tango Vocabulary description: >- Vocabulary and taxonomy for the Tango Rewards-as-a-Service (RaaS) platform, covering digital reward concepts, incentive delivery, catalog management, and account operations. tags: - Digital Rewards - Gift Cards - Incentives - Loyalty terms: - term: RaaS label: Rewards as a Service definition: >- Tango's cloud-based API model enabling companies to automate the delivery of digital rewards and incentives without managing gift card inventory. category: Platform Concept - term: UTID label: Universal Token ID definition: >- A unique alphanumeric identifier for a specific reward product in the Tango catalog (e.g., U764227 for an Amazon.com $25 gift card). category: Catalog - term: Brand label: Brand definition: >- A merchant or retailer whose gift cards or digital rewards are available in the Tango catalog (e.g., Amazon, Visa, Starbucks). category: Catalog - term: Brand Code label: Brand Code definition: >- A short uppercase identifier for a brand in the Tango catalog (e.g., AMAZ for Amazon). category: Catalog - term: Fixed Value label: Fixed Value Reward definition: >- A reward product with a pre-set denomination (e.g., a $25 Amazon gift card). Ordered using the exact face value. category: Catalog - term: Variable Value label: Variable Value Reward definition: >- A reward product where the sender specifies the amount within the brand's allowed minimum and maximum range. category: Catalog - term: Customer label: Customer definition: >- A top-level entity in the Tango platform representing an organization or business that uses the RaaS API. Identified by customerIdentifier. category: Account Management - term: Account label: Account definition: >- A sub-account belonging to a Customer that holds a balance in a specific currency used to fund reward orders. Identified by accountIdentifier. category: Account Management - term: Balance label: Account Balance definition: >- The current available funds in a Tango account, expressed in the account's currency. Depleted when orders are placed. category: Account Management - term: Low Balance Alert label: Low Balance Alert definition: >- A configured threshold that triggers an email notification when an account balance drops below a specified amount. category: Account Management - term: Credit Card Deposit label: Credit Card Deposit definition: >- A method of adding funds to a Tango account by processing a credit card charge through the API. category: Funding - term: Fund Transfer label: Fund Transfer definition: >- A transfer of funds between two Tango accounts within the same platform. category: Funding - term: Order label: Reward Order definition: >- A transaction that delivers one or more digital rewards to a recipient. Identified by referenceOrderID and deducts from the specified account balance. category: Orders - term: Line Item label: Order Line Item definition: >- An individual reward within an order. Each line item maps to a single reward product (UTID) and contains fulfillment credentials once delivered. category: Orders - term: Fulfillment label: Reward Fulfillment definition: >- The delivery of a reward credential (gift card code, PIN, or redemption URL) to the recipient. Occurs when an order is processed successfully. category: Orders - term: Fulfillment Type label: Fulfillment Type definition: >- The format of the reward credential: URL (redemption link), CODE (gift card code), CODE_PIN (code plus PIN), or CARD_NUMBER_PIN (full card details). category: Orders - term: Reference Order ID label: Reference Order ID definition: >- A Tango-assigned unique identifier for a reward order (e.g., RA2026050300001). category: Orders - term: External Reference ID label: External Reference ID definition: >- An optional identifier from the caller's system used for idempotency and cross-system reconciliation. category: Orders - term: Digital Template label: Digital Email Template definition: >- A customizable email template used to deliver rewards to recipients, including subject line, header, message, and branding. Identified by ETID. category: Delivery - term: ETID label: Email Template ID definition: >- A unique identifier for a digital email template in the Tango platform. category: Delivery - term: Recipient label: Reward Recipient definition: >- The person or entity receiving the digital reward. Defined by name and email address at order time. category: Delivery - term: Sender label: Reward Sender definition: >- The organization or person sending the reward. Displayed in the delivery email with name and email address. category: Delivery - term: Catalog label: Reward Catalog definition: >- The full collection of available digital rewards accessible to an authenticated Tango customer, including 3,100+ gift cards, prepaid cards, and charitable donations from brands worldwide. category: Catalog - term: Choice Product label: Choice Product definition: >- A Tango product where the recipient selects their preferred reward from a curated set of options, rather than receiving a specific brand's gift card. category: Catalog - term: Sandbox label: Sandbox Environment definition: >- A testing environment for the Tango API that mirrors production functionality without charging real funds. Base URL: https://integration-api.tangocard.com/raas/v2 category: Platform Concept - term: Exchange Rate label: Exchange Rate definition: >- The conversion rate between the account currency and a reward's native currency, applied automatically when sending international rewards. category: Reference Data