generated: '2026-08-13'
method: searched
source: https://tday.com/pricing
currency: USD
billing_period: month
plan_count: 3
note: >-
  READ THE CAVEAT BEFORE USING THESE NUMBERS. tday's own pricing page states, twice,
  that the figures are not real: a footnote under the table reads "Pricing is
  illustrative", and an FAQ entry on the same page titled "Why is the pricing
  illustrative?" answers "Real cost depends on volume, resolution, and self-hosting. The
  numbers here are placeholders." Every tier routes to "Book a call" rather than to
  self-serve checkout. So tday publishes a pricing PAGE but not a purchasable price. The
  tiers are recorded verbatim below with placeholder: true on the amounts.
  Separately and inconsistently, the API/MCP surface is metered in credits — the
  tday_whoami tool returns an `apiBalance` and tday's own agent instructions say "Top up
  at https://tday.com/billing" — and none of that credit pricing is published anywhere.
plans:
- name: Starter
  price: 500
  currency: USD
  billing_period: month
  placeholder: true
  tagline: Your first demos, on autopilot.
  included:
  - Up to 5 videos / month
  - Auto-edit, captions, voiceover
  - Your brand kit applied
  - 1080p export
  quota:
    videos_per_month: 5
  overage: undocumented
  cta: Book a call
  self_serve: false
  note: A separate FAQ entry on the same page says "The Starter pilot is free, no card", which contradicts the $500/mo shown on the tier.
- name: Growth
  price: 1000
  currency: USD
  billing_period: month
  placeholder: true
  most_popular: true
  tagline: Every demo, fresh as you ship.
  included:
  - Up to 20 videos / month
  - Auto re-record on UI changes
  - 4K + custom intro/outro
  - Staging + prod
  - 5 seats
  quota:
    videos_per_month: 20
    seats: 5
  overage: undocumented
  cta: Book a call
  self_serve: false
  contract: month-to-month
- name: Scale
  price: null
  price_label: Custom
  currency: USD
  billing_period: month
  placeholder: true
  tagline: Demos for the whole org.
  included:
  - Unlimited videos & seats
  - Self-hosted recording agent
  - SSO, audit logs, SOC 2
  - API + CI re-record hooks
  - Dedicated engineer
  quota:
    videos_per_month: unlimited
    seats: unlimited
  cta: Contact sales
  self_serve: false
  contract: annual
metering:
  api_credits:
    published: false
    evidence: >-
      tday_whoami returns apiBalance, freeTier, subscription and usageStats; a 429 from
      the API is documented as "MCP/API generation uses the linked account's API credit
      balance and API rate limit"; tday's /tday-credits skill points users to
      https://tday.com/billing to top up. No credit price, no included allowance and no
      per-generation cost is published on any public page.
  free_tier:
    published: partial
    evidence: 'A `freeTier` field is returned by the account endpoint, and the pricing FAQ says "The Starter pilot is free, no card." No terms, limits or duration are published.'
counting_rules:
- question: How do you count a video?
  answer: One finished, ship-ready cut of one flow. Re-recording it after a UI change doesn't count.
- question: What happens when I outgrow a plan?
  answer: Upgrade any time, prorated.