generated: '2026-08-13'
method: searched
source: https://tealium.com/pricing/
pricingPublished: false
pricingPublishedNote: >-
  Tealium publishes NO list prices. https://tealium.com/pricing/ is a contact/quote page — it
  redirects to marketing collateral rather than serving a rate card, and every tier below is
  custom-quoted on data volume (monthly unique visitors, inbound events, records), module
  selection and contract length. The plan structure and the observed contract-value ranges recorded
  here are assembled from Tealium's product pages plus reported market pricing, NOT from a
  published price list, and should be read as indicative rather than quoted.
name: Tealium Plans and Pricing
description: >-
  Tealium does not publish fixed public pricing. All contracts are custom-quoted
  based on data volume (events, monthly unique visitors, records), product module
  selection, and contract length. Observed annual contract values range from
  approximately $20,000 to $800,000+, with a reported median around $133,000.
  Multi-year commitments of 2–3 years typically yield 15–30% discounts.
specificationVersion: "0.1"
url: https://tealium.com/pricing/

plans:

  - name: iQ Tag Management
    description: >-
      Entry-level plan focused on client-side tag management without full CDP
      capabilities. Suitable for organizations primarily needing a universal tag
      container with a large marketplace of vendor integrations.
    url: https://tealium.com/products/tealium-iq-tag-management-system/
    pricingModel: custom
    billingCycle: annual
    billingMetric: Monthly Unique Visitors (MUVs)
    pricingRange:
      low: "$30,000/year (1–3M MUVs)"
      high: "$150,000+/year (10M+ MUVs)"
    features:
      - Universal tag container
      - Tag marketplace (1,300+ vendor tags)
      - Load rules and tag sequencing
      - iQ Profiles API access
      - Basic support
      - eLearning and certification access

  - name: EventStream and AudienceStream (Core CDP)
    description: >-
      Core customer data platform plan combining server-side event collection
      via EventStream with real-time visitor profiling and audience segmentation
      via AudienceStream. Suitable for mid-market and enterprise organizations
      requiring unified customer data infrastructure.
    url: https://tealium.com/products/
    pricingModel: custom
    billingCycle: annual
    billingMetric: Total inbound events and filtered AudienceStream events
    pricingRange:
      low: "$75,000/year (1–5M MUVs)"
      high: "$600,000+/year (10M+ MUVs)"
    features:
      - Server-side event collection (EventStream)
      - Real-time visitor profiles (AudienceStream)
      - Audience segmentation and activation
      - 1,300+ connector integrations
      - Collect HTTP API access
      - Visitor Profile API access
      - Visitor Privacy API access
      - Moments API (requires account manager activation)
      - Functions (event, visitor, data transformation)
      - Standard support

  - name: Full Platform (All Modules)
    description: >-
      Comprehensive enterprise plan including all Tealium Customer Data Hub
      modules: iQ Tag Management, EventStream, AudienceStream, DataAccess,
      Predict ML, Insights dashboards, and optional Private Cloud deployment.
      Designed for large enterprises requiring complete data infrastructure.
    url: https://tealium.com/products/
    pricingModel: custom
    billingCycle: annual
    billingMetric: Events, MUVs, records inserted, function invocations
    pricingRange:
      low: "$300,000/year"
      high: "$800,000+/year"
    features:
      - All Core CDP features
      - DataAccess (long-term event and visitor data warehouse exports)
      - Predict ML (machine learning enrichment)
      - Insights dashboards
      - Private Cloud deployment option
      - Data Connect API access
      - Advanced professional services and implementation support
      - Dedicated customer success manager

additionalCosts:
  - category: Professional Services (Implementation)
    description: Required for most enterprise deployments
    range: "$50,000–$200,000+ first year"
  - category: Multi-Year Discount
    description: Available for 2–3 year commitments
    range: "15–30% off annual rate"

billingMetrics:
  - product: iQ Tag Management
    metric: Monthly Unique Visitors (MUVs)
  - product: EventStream / EventDB
    metric: Total inbound events
  - product: AudienceStream
    metric: Filtered events processed
  - product: Functions
    metric: Invocations and execution time per minute
  - product: DataAccess
    metric: Records inserted

notes: >-
  Contact your Tealium account manager to obtain a custom quote or to enable
  premium features such as Moments API, Predict ML, or Private Cloud. Overage
  fees apply when contracted event or visitor volumes are exceeded.