name: TechCrunch Vocabulary
description: >-
  Domain vocabulary for TechCrunch's technology media content, covering its WordPress
  REST API, content taxonomy, editorial structure, and journalism domain.
tags:
  - Content
  - Media
  - News
  - Startups
  - Technology News
  - Venture Capital
created: '2026-05-03'
modified: '2026-05-03'
terms:
  - term: Post
    definition: >-
      A published article or news story on TechCrunch, identified by a numeric ID
      and slug. Posts include a title, content body, excerpt, author, categories,
      and tags. The primary content type in the WordPress REST API.
    synonyms:
      - Article
      - Story
      - News Item
    relatedTerms:
      - Category
      - Tag
      - Author

  - term: Category
    definition: >-
      A hierarchical content classification applied to TechCrunch posts. Categories
      represent editorial sections such as Startups, Venture Capital, AI, Security,
      Gadgets, Apps, and Transportation.
    synonyms:
      - Section
      - Topic Area
    relatedTerms:
      - Post
      - Tag

  - term: Tag
    definition: >-
      A flat taxonomy term applied to posts for finer-grained topical classification.
      Tags typically represent companies, technologies, people, or events mentioned
      in TechCrunch coverage.
    synonyms:
      - Keyword
      - Label
    relatedTerms:
      - Post
      - Category

  - term: Author
    definition: >-
      A TechCrunch journalist, reporter, or contributor identified by user ID and
      slug. Author profiles include display name, bio, and avatar URL.
    synonyms:
      - Writer
      - Contributor
      - Reporter
      - Journalist
    relatedTerms:
      - Post

  - term: Featured Media
    definition: >-
      The primary image or media attachment associated with a TechCrunch post,
      referenced by media ID. Featured media appears in post previews and social
      sharing thumbnails.
    synonyms:
      - Hero Image
      - Thumbnail
      - Featured Image
    relatedTerms:
      - Post
      - Media

  - term: Excerpt
    definition: >-
      A short summary or teaser of a post's content, typically 1-3 sentences.
      Used in post listings, RSS feeds, and social media previews. May be
      auto-generated or manually written.
    synonyms:
      - Summary
      - Teaser
      - Description
    relatedTerms:
      - Post

  - term: Slug
    definition: >-
      A URL-safe alphanumeric string derived from the post title, used as part of
      the canonical URL. WordPress slugs are unique per content type.
    synonyms:
      - URL Slug
      - Permalink
    relatedTerms:
      - Post
      - Category
      - Tag

  - term: Rendered Content
    definition: >-
      WordPress REST API content fields (title, content, excerpt) are returned as
      objects with a "rendered" property containing the HTML-processed version and
      a "protected" boolean indicating password protection.
    synonyms:
      - Rendered Value
      - HTML Content
    relatedTerms:
      - Post

  - term: WordPress REST API
    definition: >-
      The standard RESTful API built into WordPress, accessible at /wp-json/wp/v2/.
      TechCrunch uses this API as its primary content data layer for headless
      architecture delivery to its React frontend.
    synonyms:
      - WP REST API
      - WordPress JSON API
    relatedTerms:
      - Post
      - Headless CMS

  - term: RSS Feed
    definition: >-
      A standard XML/Atom syndication format provided by TechCrunch at
      https://techcrunch.com/feed/ for programmatic content consumption. Category
      and topic-specific feeds are also available.
    synonyms:
      - Atom Feed
      - Syndication Feed
    relatedTerms:
      - Post

  - term: Headless CMS
    definition: >-
      TechCrunch's architecture separates content management (WordPress) from
      presentation (React frontend), using the WordPress REST API as the content
      delivery layer.
    synonyms:
      - Decoupled CMS
      - Content API
    relatedTerms:
      - WordPress REST API

  - term: TechCrunch Disrupt
    definition: >-
      TechCrunch's flagship annual conference featuring the Startup Battlefield
      competition, where early-stage startups pitch to investors and compete for
      the Disrupt Cup.
    synonyms:
      - Disrupt
      - TC Disrupt
    relatedTerms:
      - Startup Battlefield

  - term: Startup Battlefield
    definition: >-
      TechCrunch's premier startup launch competition held at Disrupt, where
      early-stage companies demo to a panel of judges for the chance to win prize
      money and media coverage.
    synonyms:
      - Battlefield
      - Startup Competition
    relatedTerms:
      - TechCrunch Disrupt