{
  "@context": {
    "@version": 1.1,
    "schema": "https://schema.org/",
    "tegna": "https://www.tegna.com/",
    "adtech": "https://www.iab.com/",

    "Campaign": "schema:BroadcastEvent",
    "campaignId": "schema:identifier",
    "name": "schema:name",
    "status": "schema:status",
    "startDate": "schema:startDate",
    "endDate": "schema:endDate",
    "budget": "schema:price",
    "dailyBudget": "tegna:dailyBudget",
    "targetAudiences": "schema:audience",
    "targetMarkets": "schema:areaServed",
    "adFormats": "schema:encodingFormat",

    "AudienceSegment": "schema:Audience",
    "audienceId": "schema:identifier",
    "description": "schema:description",
    "type": "schema:additionalType",
    "size": "schema:numberOfItems",
    "markets": "schema:areaServed",

    "PerformanceReport": "schema:Report",
    "impressions": "adtech:impressions",
    "clicks": "adtech:clicks",
    "ctr": "adtech:clickThroughRate",
    "spend": "schema:price",
    "completionRate": "adtech:videoCompletionRate",
    "reach": "schema:numberOfItems",

    "OttCampaign": "schema:BroadcastEvent",
    "targetPlatforms": "schema:distribution",
    "impressionGoal": "adtech:impressionGoal",
    "completionRateTarget": "adtech:videoCompletionRate",

    "OttInventory": "schema:MediaObject",
    "platform": "schema:distribution",
    "channel": "schema:broadcastChannel",
    "genre": "schema:genre",
    "cpm": "adtech:cpm",

    "Market": "schema:Place",
    "marketCode": "schema:identifier",
    "stations": "schema:subjectOf",
    "monthlyReach": "schema:numberOfItems"
  }
}