specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: TEGNA
providerId: tegna
created: '2026-05-04'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-04, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-05-05'
reconciled: false
tags:
  - Broadcasting
  - Media
  - Television
  - Digital Advertising
  - OTT
  - CTV
  - Fortune 500
description: TEGNA sells broadcast, OTT/CTV, and digital advertising inventory through TEGNA
  Marketing Solutions, Premion, and AudienceOne. There is no public self-service developer pricing
  for TEGNA's advertising APIs; campaigns are transacted through agency / direct-buy contracts and
  programmatic deal IDs negotiated with TEGNA's sales team.
sources:
  - https://www.tegna.com/
  - https://www.premion.com/
notes: TEGNA does not publish a public price list or developer plan ladder for its advertising APIs.
  Inventory is sold via insertion orders, programmatic guaranteed deals, and PMP deals; no
  self-serve free / pro / enterprise tier exists. The original scaffold tiers were not
  representative and have been removed.
plans:
  - id: tegna-contact-sales
    name: Contact Sales
    type: enterprise
    description: All TEGNA advertising integrations (AudienceOne, Premion OTT/CTV, broadcast)
      transact through direct sales or programmatic deals. Pricing is negotiated per campaign and
      market.
    entries:
      - label: Negotiated Media Buy
        name: contact_sales
        type: flat
        metric: varies
        limit: -1
        timeFrame: usage
        geo: US
        unit: 1
        price: contact sales
        userMultiplied: false
    elements:
      - name: TEGNA AudienceOne
      - name: Premion OTT / CTV
      - name: Broadcast Inventory
      - name: Custom Commercial Terms
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com