vocabulary:
  provider: TEGNA
  description: >-
    Vocabulary for TEGNA Inc., covering broadcast media, digital advertising,
    OTT/CTV streaming, audience targeting, and local TV market concepts.
  version: '2026-05-03'
  terms:
    - term: AudienceOne
      definition: >-
        TEGNA's first-party data targeting platform enabling advertisers to
        reach audiences across TEGNA's 64 local TV brands without relying on
        third-party cookies. Uses privacy-first targeting based on TEGNA's
        owned audience data.
      synonyms:
        - TEGNA AudienceOne
        - First-Party Data Platform
      relatedTerms:
        - Audience Segment
        - DMA Market

    - term: Premion
      definition: >-
        TEGNA's over-the-top (OTT) and connected TV (CTV) advertising platform
        delivering targeted video ads across premium streaming services including
        Roku, Hulu, Amazon Fire TV, Apple TV, and Samsung TV.
      synonyms:
        - OTT Platform
        - TEGNA Premion
      relatedTerms:
        - OTT
        - CTV
        - Streaming Advertising

    - term: OTT
      definition: >-
        Over-the-top video delivery - streaming content delivered via the
        internet directly to viewers on connected devices, bypassing traditional
        cable and satellite distribution.
      synonyms:
        - Over-the-Top
        - Streaming TV
      relatedTerms:
        - CTV
        - Premion

    - term: CTV
      definition: >-
        Connected TV - television sets that are directly connected to the
        internet via smart TV platforms (Roku, Samsung, LG) or streaming
        devices (Fire TV, Apple TV, Chromecast).
      synonyms:
        - Connected Television
        - Smart TV Advertising
      relatedTerms:
        - OTT
        - Premion

    - term: DMA Market
      definition: >-
        Designated Market Area - a geographic television market defined by
        Nielsen. TEGNA operates in 51 DMA markets across the United States.
      synonyms:
        - Designated Market Area
        - Television Market
        - Local Market
      relatedTerms:
        - TEGNA
        - Local Television

    - term: CPM
      definition: >-
        Cost Per Mille (Thousand) - the price paid for 1,000 advertising
        impressions. Standard unit for pricing digital and OTT/CTV advertising.
      synonyms:
        - Cost Per Thousand
      relatedTerms:
        - Impressions
        - Campaign

    - term: CPCV
      definition: >-
        Cost Per Completed View - the price paid for each video advertisement
        that was watched to completion. Key OTT/CTV pricing metric used by Premion.
      synonyms:
        - Cost Per Completed Video
      relatedTerms:
        - Video Completion Rate
        - OTT

    - term: Video Completion Rate
      definition: >-
        The percentage of video ad impressions where the viewer watched the
        advertisement to completion. Key performance metric for OTT/CTV campaigns.
      synonyms:
        - VCR
        - Completion Rate
      relatedTerms:
        - CPCV
        - OTT

    - term: Geofencing
      definition: >-
        A location-based targeting capability in TEGNA AudienceOne that enables
        advertisers to target users within a defined geographic boundary (radius
        around a specific address or custom polygon).
      relatedTerms:
        - AudienceOne
        - Audience Segment

    - term: TEGNA Marketing Solutions
      definition: >-
        TEGNA's full-service agency offering including brand strategy, consumer
        insights, creative production, attribution analytics, and campaign
        management for local and national advertisers.
      synonyms:
        - TMS
      relatedTerms:
        - TEGNA