specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Textmagic
providerId: textmagic
created: '2026-06-20'
modified: '2026-06-20'
reconciled: true
tags:
- SMS
- Text Messaging
- Messaging
- Communications
- CPaaS
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Textmagic spend. Textmagic uses a prepaid credit model billed
  per message segment for SMS and per email beyond a free allowance, plus
  recurring monthly fees for dedicated virtual numbers, 10DLC campaign
  registration, and alphanumeric sender IDs. Per-message rates vary by
  destination country and by whether messages are sent through a connected
  CPaaS provider. Unused credit is fully refundable.
notes: >-
  Per-message and per-number rates are subject to change and vary by country;
  verify against the Textmagic pricing page during reconciliation.
sources:
- https://www.textmagic.com/pricing/
- https://docs.textmagic.com/
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Textmagic
serviceCategory: Communications
billingModel:
  pricingCategory: Usage-Based
  billingFrequency: Prepaid
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
  - Adjustment
focusColumns:
  ServiceName: Textmagic
  ServiceCategory: Communications
  ProviderName: Textmagic
  PublisherName: Textmagic
  InvoiceIssuerName: Textmagic
  BillingCurrency: USD
  ChargeCategory: Usage
  PricingCategory: Usage-Based
meters:
- name: sms_segments
  description: Outbound SMS message segments (160 plain-text characters), billed per segment by destination country.
  unit: messages
  aggregation: sum
  dimensions:
  - account
  - country
  - sender
- name: email_messages
  description: Outbound emails billed per email beyond the free allowance.
  unit: emails
  aggregation: sum
  dimensions:
  - account
- name: virtual_number_months
  description: Recurring monthly subscription for dedicated virtual numbers.
  unit: number_months
  aggregation: sum
  dimensions:
  - account
  - country
- name: campaign_registration_months
  description: Recurring monthly fee for 10DLC campaign registration and alphanumeric sender IDs.
  unit: campaign_months
  aggregation: sum
  dimensions:
  - account
  - campaign
- name: prepaid_credit
  description: Prepaid credit purchased and consumed across services; unused credit is refundable.
  unit: currency
  aggregation: sum
  dimensions:
  - account
principles:
- name: Visibility
  description: Pull spending statistics via /stats/spending and account balance via /user to track credit burn.
- name: Allocation
  description: Tag sends by list, template, and sender to map message spend to campaigns and cost centers.
- name: Optimization
  description: Use a connected CPaaS provider for lower per-SMS rates; batch via bulk sessions; reuse templates; release unused virtual numbers and campaigns.
- name: Accountability
  description: Set balance notification thresholds; review prepaid credit consumption and recurring number/campaign fees monthly against budget.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com