specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Thanx
providerId: thanx
created: '2026-06-03'
modified: '2026-06-03'
reconciled: false
tags:
  - FinOps
  - FOCUS
  - Loyalty
  - Guest Engagement
  - Restaurant
description: >-
  FOCUS-aligned FinOps for Thanx: a custom, contact-sales platform subscription
  whose cost scales with restaurant/location count and average unit volume, with
  the Consumer, Partner, and Loyalty APIs included rather than separately
  metered. Consumption is observed through loyalty, marketing, ordering, and
  data-export activity rather than per-API-call billing.
sources:
  - https://www.thanx.com/pricing
  - https://docs.thanx.com/overview
  - https://docs.thanx.com/data/overview.md
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Thanx, Inc.
serviceCategory: Customer Engagement + Loyalty
billingModel:
  pricingCategory: Subscription
  billingFrequency: Annual
  billingCurrency: USD
  chargeCategories:
    - Purchase
    - Usage
    - Adjustment
focusColumns:
  ServiceName: Thanx
  ServiceCategory: Customer Engagement + Loyalty
  ProviderName: Thanx
  PublisherName: Thanx, Inc.
  InvoiceIssuerName: Thanx, Inc.
  BillingCurrency: USD
  ChargeCategory: Purchase
meters:
  - name: platform_subscription
    unit: month
    aggregation: sum
    dimensions:
      - module
  - name: managed_locations
    unit: location-month
    aggregation: max
    dimensions:
      - merchant
      - region
  - name: enrolled_members
    unit: member
    aggregation: max
    dimensions:
      - merchant
  - name: rewards_issued
    unit: reward
    aggregation: sum
    dimensions:
      - campaign
      - merchant
  - name: purchases_processed
    unit: transaction
    aggregation: sum
    dimensions:
      - merchant
      - location
  - name: data_export_volume
    unit: GB
    aggregation: sum
    dimensions:
      - destination
principles:
  - name: Visibility
    description: >-
      Use the Connex data-export integrations (Snowflake, BigQuery, Redshift,
      Databricks, S3, and others) and the documented data models (purchases,
      points transactions, campaigns, memberships, rewards) to land Thanx
      activity in the warehouse and observe consumption by merchant and location.
  - name: Allocation
    description: >-
      Attribute spend across brands, merchants, and locations using the
      merchant_id / location_id dimensions present on purchases, campaigns, and
      metadata endpoints; tag campaigns to allocate reward-issuance activity to
      marketing programs.
  - name: Optimization
    description: >-
      Batch reward issuance (up to 10,000 identifiers per request) to reduce API
      overhead, scope subscriber ingestion to active programs, and right-size
      data-export frequency to the destinations actually consumed downstream.
  - name: Accountability
    description: >-
      Because pricing is a custom platform subscription, assign an owner for the
      Thanx contract who reconciles location count and AUV against the negotiated
      tier at renewal and reviews module usage (loyalty, ordering, data exports)
      for fit.