aid: the-brandtech-group
name: The Brandtech Group
description: 'The Brandtech Group is a privately held marketing and marketing-technology
  holding group founded in 2015 by former Havas CEO David Jones as You & Mr Jones and
  renamed in 2022. It positions itself as a generative-AI marketing group and operates
  a portfolio of wholly owned brands rather than a single product: Oliver (in-house
  agency), Jellyfish (digital and performance marketing), Pencil (a generative-AI
  creative platform for ad copy, image and video), Acorn-i (Amazon and ecommerce
  retail-media analytics), fifty-five and DP6 (data and marketing science),
  Collectively (creator and influencer marketing), Mobkoi, Gravity Road, Mofilm and
  Brandtech Consulting. Its customer-facing software surface is Pencil, a SaaS
  platform that orchestrates third-party generative-AI models (OpenAI, Google, Adobe,
  Runway, Bria) and pushes creative into Meta, TikTok, YouTube, Google Display, DV360
  and LinkedIn. The group publishes no developer portal, no OpenAPI or other
  machine-readable contract, and no public API keys or SDKs; integration is delivered
  through the products themselves and through partner connectors.'
url: https://raw.githubusercontent.com/api-evangelist/the-brandtech-group/refs/heads/main/apis.yml
image: https://thebrandtechgroup.com/apple-touch-icon.png
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.20'
created: '2026-08-30'
modified: '2026-08-30'
tags:
- Company
- Marketing
- Advertising
- Generative AI
- Creative
- Marketing Technology
- Retail Media
- Analytics
- Agency
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/the-brandtech-group-domain-security.yml
- type: Website
  url: https://thebrandtechgroup.com/
- type: Pricing
  url: https://trypencil.com/pricing
- type: SignUp
  url: https://app.trypencil.com/signup
- type: Login
  url: https://app.trypencil.com/login
- type: Support
  url: https://help.trypencil.com/en/
- type: Blog
  url: https://trypencil.com/blog
- type: GitHubOrganization
  url: https://github.com/thebrandtechgroup
- type: TermsOfService
  url: https://trypencil.com/legals/pencil-pro-terms-and-conditions
- type: PrivacyPolicy
  url: https://thebrandtechgroup.com/privacy-policy/
- type: TrustCenter
  url: https://trust.trypencil.com/
- type: StatusPage
  url: https://status.trypencil.com/
- type: SecondaryMarketListing
  url: https://www.hiive.com/securities/the-brandtech-group-stock
- type: LLMsTxt
  url: llms/the-brandtech-group-llms.txt
- type: Plans
  url: plans/the-brandtech-group-plans-pricing.yml
- type: RateLimits
  url: rate-limits/the-brandtech-group-rate-limits.yml
- type: Lifecycle
  url: lifecycle/the-brandtech-group-lifecycle.yml
- type: ChangeLog
  url: changelog/the-brandtech-group-changelog.yml
- type: Conformance
  url: conformance/the-brandtech-group-conformance.yml
- type: Compliance
  url: conformance/the-brandtech-group-conformance.yml
- type: Packages
  url: packages/the-brandtech-group-packages.yml
x-enrichment:
  date: '2026-08-30'
  status: minimal
  artifacts_added: 11
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: >-
    The Brandtech Group sells agency services and one end-user SaaS product
    (Pencil) and runs no developer program at all — trypencil.com/openapi.json
    404s, app.trypencil.com, pro.trypencil.com and cn.trypencil.com answer every
    spec, GraphQL and /.well-known path with the same 3,480-byte React shell,
    and the one production API host in the group, api.acorn-i.com, is an AWS API
    Gateway that returns "Missing Authentication Token" on its root with no
    documentation, sign-up or key issuance published anywhere.
  evidence:
  - url: https://trypencil.com/openapi.json
    status: 404
  - url: https://app.trypencil.com/openapi.json
    status: 200
  - url: https://api.acorn-i.com/openapi.json
    status: 403
  - url: https://trypencil.com/.well-known/agent-card.json
    status: 404
  - url: https://trypencil.com/llms.txt
    status: 200
  checked: '2026-08-30'