generated: '2026-08-30'
method: searched
source: https://trypencil.com/pricing
note: >-
  The Brandtech Group publishes no pricing for the group itself — Oliver,
  Jellyfish, fifty-five, DP6, Collectively, Mobkoi and Acorn-i are all sold as
  services through a contact/sales motion with no published rate card. The only
  published, self-serve price list in the group belongs to Pencil, the
  generative-AI creative platform The Brandtech Group acquired in June 2023 and
  operates as a wholly owned brand; the plan facts below are taken from Pencil's
  pricing page and are corroborated verbatim by the Pencil llms.txt.
corroborating_source: https://trypencil.com/llms.txt
product: Pencil
currency: USD
billing_periods:
- monthly
- annual
metering_unit: generation
metering_definition: >-
  A generation is each interaction with an AI model to produce an output.
  Monthly allocations do not roll over.
plan_count: 3
plans:
- name: Core
  price: 14
  price_annual_per_month: 11
  currency: USD
  billing_period: monthly
  self_serve: true
  included_quota:
    generations_per_month: 50
    workspaces: 1
  overage: null
  overage_note: Not published; monthly allocations do not roll over.
  limits:
  - 50 generations per month
  - 1 workspace
  features:
  - Self-serve AI agents for text, image, video and ad creatives
  - Realtime AI insights
  - Chat support
- name: Growth
  price: 55
  price_annual_per_month: 44
  currency: USD
  billing_period: monthly
  self_serve: true
  included_quota:
    generations_per_month: 250
    workspaces: unlimited
  overage: null
  overage_note: Not published; monthly allocations do not roll over.
  limits:
  - 250 generations per month
  features:
  - Everything in Core at a lower per-unit cost
  - Unlimited workspaces
  - Chat support with direct product-team access
- name: Pro
  price: null
  price_model: custom
  currency: USD
  billing_period: contract
  self_serve: false
  contact_url: https://trypencil.com/contact
  enterprise_url: https://trypencil.com/for-enterprise
  included_quota:
    generations_per_month: unlimited
    users: unlimited
    brands: unlimited
    markets: unlimited
  overage: committed consumption pricing
  limits: []
  features:
  - Unlimited generations
  - Dedicated customer success
  - Committed consumption pricing
  - Entity and role access controls
  - IP assignment
  - No-train clause
  - Data ringfencing
  - AI governance controls
api_access:
  published: false
  note: >-
    No plan tier advertises API access, API keys, developer seats or a
    programmatic quota. Pencil's published integration surface is inbound
    connectors (Meta, TikTok, YouTube, Google Display, DV360, LinkedIn, Figma,
    Adobe Workfront/AEM, Bynder, Orange Logic, Monotype) rather than an outbound
    API a customer can call.
evidence:
- url: https://trypencil.com/pricing
  status: 200
- url: https://trypencil.com/llms.txt
  status: 200
- url: https://trypencil.com/for-enterprise
  status: 200